What to Look for in an SEO Writer? (Part 2)
Writing solely for search engines is not the way to go! Remember, Google will penalize websites if found tweaking for mere SEO purposes. Thus, when you are looking for an SEO writer, he or she should be knowledgeable in the field. Because if he or she fails to do the basic rules as stated in part 1, the newly written content will definitely do more harm to your website than bringing in good results.
Read the tips below if you are looking for an effective SEO writer:
- An SEO writer should know your audience.
This is related to item number 3. Just to reiterate, the designated SEO writer writes should consider the audience first.
Know the following will make the writers efficient in their jobs:
- Who is the audience?
- What is considered relevant to this target audience?
- Lastly, what content is important to them?
The writer must take the time to know the audience, and know what they are searching. How would you know what to write if you don’t know what terms are meaningful to them? This is simply a reminder to create something important your audience. If no one wants to read it, then, don’t bothering publishing it to the world.
Related: Free Keyword Research Tools You Need
- Knowledgeable on what to do and what not to do.
In SEO writing, there are a lot of factors to consider. There’s no need to be an SEO expert because you will probably hire one. The point is, the writer should be knowledgeable on the current SEO trends. He or she does not need to know everything. Instead, he or she must be familiar.
For example, what are the SEO on-page factors? These are the page titles, meta descriptions, headlines, and etc. The SEO writer should provide an effective page title to a content. The necessary meta description should be able to give an overview on what the page is about. These little things may appear trivial to the ordinary layman. In truth, these are essential in SEO. So, if the writer does not know this basic fact, then, better skip and hire someone else instead.
Related: 5 Ways to Compose Your Meta Description
- SEO writing will surely cost you money.
High-quality content ain’t cheap! When you hire people to be part of your team of SEO professionals, they won’t be inexpensive. However, it is crucial to invest on the right people and the right services. Your team of writers should be able to understand how to write for both search engines and web visitors.
Moreover, online writing is totally different from traditional writing. For starters, writing for web does not necessarily follow the usual norm. This is an emphasis on the previous 2 tips because at the end of the day, inferior content will more disadvantages than advantages. It may not immediately take effect, but once it does, damage can be irreversible. Once you are on Google’s bad side, it is hard to appeal. Penalties will be imposed and it could mean a drop in web traffic or a drop in rankings!
