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Double Your Website Views Without Posting New Content

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How, you ask? This is made possible by the utilization of web flow’s role in our business as a design, development, CMS, and content marketing platform. This is one vital component in boosting your website. If you are wondering how this is possible, let me walk you through the whole process.

For starters, let us discuss a CMS other than WordPress, Drupal, and Joomla. A CMS is a platform or storage for all of your dynamic contents. The website references the dynamic content on the different web pages. So anytime you or your client creates or changes any content in the CMS, it updates all the pages where it’s referenced, instantly. This helps you gain full control over the contents that you publish, its structure, and how the said contents will be designed throughout your website. This allows the content creator to market its contents efficiently.

Now let us proceed to the good stuff. Here is how we can double our page view without really publishing anything new on your website:

At Sweor, a ROI-Obsessed Minneapolis Digital Marketing and SEO Agency, they call this technique: ‘The bike pump technique’.

Here’s how to your website views:

  • PRODUCE VISUALLY ENGAGING CONTENTS

    This is pretty much self-explanatory. Your presentation and its aesthetics are really vital in making your content engaging to the users. Any part of element of the content that you want to publish must be worthy of your user’s time.

  • CONSIDER STATIC VS. DYNAMIC CONTENTS

    Use static pages for very detailed contents because it allows for an even greater flexibility at the page level in creating custom designs.

  • OPTIMIZE TITLE AND DESCRIPTION TAGS FOR CLICK-THROUGH RATE (CTR) BRILLIANCE

    Okay, this one is also pretty clear. Would you want to click on boring and vague titles and description tags? No. This is why in order for you to optimize your blog, use titles that will entice readers to click and read. Switch up your existing title into something that would be more interesting to the sight of the users.

  • OPTIMIZE OPEN GRAPH INFO

    When using graphs, you need to fill out all necessary information that is relevant to the matter. It is as vital as title tags and descriptions. Failure to complete these important details such as graph title, information and images will affect how your content will be shown on other platforms.

  • ENJOY PEACE OF MIND WITH QUALITY HOSTING

    Webflow really helps with boosting your content because its hosting is not only fast, but it is also safe and reliable. It is especially ideal for websites with heavier contents because it also helps with the speed and downtime.

  • OPTIMIZE IMAGES

    When you are going to add an image, you have an option when it comes to the sizing. This will help you choose smaller sizes for your images so that it will not affect the speed of the page and to prevent affecting SEO in a negative way.

Discussed above is the benefits and importance of having a Webflow CMS in boosting your contents game. These tips will help you double your contents’ views in no time.

Valuable Habits Every Web Design Company Should Follow

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As a web designer…

the very first thing you do is consult your clients. First, you have to consider their vision, what they want, what they imagined their sites would be before you discuss with them your suggestions and concerns.

After such, you need to plan things out properly; Coincide their vision to the changing demands of the society as well. To create a productive site to or to increase productivity of your customers’ sites, you need to work on your resources, time, finances, and creativity.

To be more specific, here is how you can boost a design agency’s productivity:

  • USE CRM!

  • CRM stands for CUSTOMER RELATIONSHIP MANAGEMENT.

    The most important thing to always consider is your customers’ level of satisfaction. How you treat your customers and how you deliver what is asked of you, affects your sales. They are basically your sales which are why it is imperative to create a system that will manage everything that is related to your customers. Why is it necessary for a more productive design agency? It organizes your customer’s information, contact etc. It does not only help you with satisfying your customers but it also make makes your transactions smoother.

  • BE INFORMED.

    Before you get all excited in jumping in to your design work, let us say for example, when asked to design a promotional campaign for a particular product launch, you will first need to assess your client. Know the battlefield first before you attack. That way, you will know how to approach the situation. You will figure out the proper strategies, designs, tactics best suited for your clients.

  • BE ORGANIZED.

    With this, you can be able to manage properly the entire flow of your business. Manage the individual departments of your agency, from the first department which is sales to the actual operations, which is creating the designs.  You can choose among 3 project management tools namely the TEAMWEEK, TRELLO and WRIKE.

    •  TEAMWEEK

      An amazing management tool that works well like a relay. It can be used across different departments and gives you access to the whole history of your project, tracking its progress from day 1.

    • TRELLO

      This is best for teams, especially those working in different locations.

    • WRIKE

      This helps you to easily create project workflows between the members of the department. This is highly suggested.

  • DELEGATE EFFECTIVELY.

    This means proper segregation of duties. Individuals compose a team. A team will work its duty as a department if each and every one on the team knows what to do. Only then will the team work well and be cohesive with other team departments as well.

  • KNOW YOUR PRIORITIES.

    Learn how to discern the urgent task to those that can be pushed back. This can also be related to a value chain. As a design agency, you have a lot of things on your back and in order to perform your duties effectively and efficiently, you need to know the things that add value to your outcome and the things that are not necessary.

Why You Need a Website and NOT an App

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android, applications, apps

While I, myself, am a big fan of the convenience applications offer me, apps are not always the best way to go. Do not get me wrong, apps are gifts sent from heaven above and they make our life so much easier. I cannot even begin to tell you how many apps I have installed in my phone right now because it would take us quite some time. They are quick, they are easy, they are convenient and so much more.

So basically an app is supposed to serve a particular purpose. If it fails to do so, it is not considered useful. The logic is that, an app needs to satisfy something that a regular website cannot. If an app is just an exact clone of the website itself then it is just redundant and pointless, right?

There are only two reasons you need an app:

1.) The company building the app has considerable brand recognition.

Take big companies as your example, they have apps that allow you to gain rewards and such to pay back for your loyalty to their company and of course for marketing advantages. They develop apps that relate their products, making customers patronize their products more. This does not mean that when you want to purchase their product you need to install an app first, this means if you want to avail extra services and benefits that relate to their products, you need to install a specific app that they developed for that particular purpose.

2.) The company’s product/service is the app.

Here’s where the app is vital to the business and that is the app itself is the business. One great example for this is the much beloved SNAPCHAT app. I cannot even begin to tell you how many users have this app installed on their phone. This is because snapchat is the business itself. It cannot function through a mere website, it needs access to almost everything on your phone, which is why you need an app to access its wonders.

If none of the two applies then why bother investing in an app when you can just strengthen your website responsiveness game and you are good to go.

The reality in the app business is people rarely ever download an app. People download apps that have gained an enormous reputation for themselves like Facebook, Instagram, etc. If your business or content is not as big as their brands then you might want to rethink the app thing.

If in case people ever decide to download your app, you must bear in your mind that the average retention rate for downloaded apps is roughly 3.2% so you do the math.

Basically, if they ever decide to download your app, there is no guarantee that they will continue to use it. Let us not get ahead of ourselves and think that apps are the best thing to jump at because that is not always the case. Sometimes, you just have to improve you website, because people normally search in search engines for service providers, they don’t go searching for “best restaurants near my area” in the app store, right? So, if it is not imperative to your business, then just continue developing your website and make the most of what you already have.

Making a Millennial Friendly Website

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Let us face it. The era that we are now in is basically the era for tech savvy and internet dependent kids that we collectively call the MILLENNIALS. And that’s totally okay! Our world is evolving fast. Developments and discoveries happen almost every single day and that is because we people want to make everything more convenient for us. Our younger generations are the perfect example of how advanced our world has become.

My point? Millennials are basically the biggest market that every business venture wants to target. You may think that these are just a bunch of kids, how hard could it be to attract their attention right? WRONG. The demands of the modern world have completely become more complex and sophisticated and this is what every single business should meet, and that includes designing a website that millennials would fancy.

Here is how you can attract millennials:

  1. PAY ATTENTION TO MOBILE

    We all know how kids are these days. They can totally forget everything else but their phones. You can run a survey and I will bet on my life that there is not a single teenager who is not addicted to their mobile gadgets. They carry their phones almost everywhere and I mean EVERYWHERE. This is why it is imperative to design a website that is also perfect for mobile use. Design your site in a way that they will not get irritated and bored if they visit such on their mobile phones.

  2. MILLENNIALS FOR A CAUSE

    Our millennials are not only tech savvy but they are also people who love standing firm to something. They have their own vision and principles and you would be surprised that these kids are very much into charitable activities. This is why you need to use that to your advantage and incorporate philanthropic cause to your website to encourage them to support you. You are not only boosting your site but this is also a really strategic way to help those who are in need.

  3. USE WARM AND ENTICING UNDERTONES

    This is the fun part. We are talking about younger generations here. We are talking about how to make them follow our website. Here is the thing. Cut the boring crap and make your design a little more aesthetically pleasing especially for your biggest target market. Use designs that are inviting and familiar to their age and publish contents that are related to them and their time.

  4. THE SIMPLER, THE BETTER.

    While it is fun to jazz things up with extra features and what nots, the very best approach to apply is being direct and straight to the point. People lead a busy life. They don’t have luxury of time to figure out a maze. Cut to the chase.

It is very important to catch the attention of the younger generation because they are basically your largest market. They maybe young and they may still have a lot of things to experience in their lives but no one knows the online world better than they do. Indeed, they are the hope of our future, well, in this case, the hope of our websites.

Increase Website Sales Using These Infallible Principles

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Macbook Pro

No matter how great your website is…

The reality is majority of the people who visit your website will not buy on their first go. As a matter of fact, they might not even come back to pay you another visit. Don’t take it personally; this is just how online businesses roll.  It does not really take a PHD to increase your ecommerce sales. In fact, boosting your online sales can be a piece of cake.

Here’s how:

  1. ADJUST YOUR COLOR SCHEME TO YOUR MARKET

    If you think color is just for added jazz, you are definitely incorrect. It does not only make everything look bright and pretty because the right choice and usage of color schemes can help you boost your sales on a higher level. According to a study that studied 100 brands along with 450 non-color blind participants, it has been concluded that color increases appeal and likeability toward a product. Another study also showed that color played an crucial role in marketing and decision-making. It was found out that people decide within 2 minutes of interacting with people or products, and that up to 90 percent of their decision is based on colors.

  2. GIVE THEM A BARGAIN

    The seller will list all the details pertaining to that particular product especially the price. Now, the tricky part is there are usually two or three prices listed for one item. It is usually its list price and actual price. The other is cheaper and the other is more expensive. This will create the impression on your customers that they are making a great deal on a particular purchase. This is not, by any means, a form of deceit but it is an effective strategy that will make them think that you are giving them a bargain.

  3. MAKE CUSTOMERS FEEL SECURED

    Your products can look like the most amazing thing that anyone has ever seen but there is a pretty big chance that people will still not bother to buy it. Why? They may question its authenticity or security. There are a bunch of fake deals going around the internet that is why it is important to give your customers the assurance that what you are selling is safe, sealed if it must be, and authentic.

  4. START A BLOG

    Blogging is a really great marketing strategy because people nowadays are showing more interest to blogs. People relate more to blogs because these are daily or weekly testimonies of people about a particular event, place, or product. Blogging has been a great medium for advertising products because people are now following blogs more than they follow anything else.

  5. LIMIT OPTIONS

    You may think that providing your customers with a sea of choices is great but in actual operations, it is NOT helping. Limit their choices. Most of the time it is not about the quantity, but it is most importantly about the quality of what you put out.

The list can go on, but these are the proven methods to boost online sales. Follow these easy and foolproof ways and use them when redesigning your website. Color choice is important so make sure you know your audience well before deciding on a particular website design.

Importance of Typography In Web Design

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blur, book, book pages

Most of the time, typography is often not thought of as much as it should be but if you come to think of it, this is equally as important as the other elements of web design.

Think of it this way, when you bump into a website what is the first thing you notice aside from the content it offers? Of course it is the appearance. Would you want to go through a website that is dull or a website that seems like it hasn’t been thought through properly? NO!

This is why typography, in general, is an important factor in boosting your website. Typography not only polishes your web design and makes everything look pretty but it says a lot about the content you put out in the internet and your brand.

HERE ARE SEVERAL REASONS THAT WILL CONVINCE YOU TO STRENGTHEN UP YOUR TYPOGRAPHY GAME:

  • TYPEFACE HAS A SIGNIFICANT INFLUENCE ON DECISION MAKING

    You would think that it is a silly idea that a single typeface could have the power over your decisions but it is nothing but true. It could either make or break your content. This has something to do with your readers’ perception on the reliability and relevance of the contents that you publish. Studies have shown that readers prefer some typeface over others and that is because they believe that contents created with these typefaces are much more factual and reliable. But you don’t have to go through your entire website and change everything just because of this. You have to relate your typeface or your fonts to the type of branding that you want for your website.

  • TYPEFACE TRIGGERS EMOTIONS

    This is an interesting power of typography. It not only influences your decisions but it also affects your emotions. This will encourage them to visit your website as often as they can.

  • TYPEFACE RELATES TO YOUR BRAND

    Remember how we talked about typography being a reflection of your brand? Yes it is. It is an identifier or a head start for readers upon visiting your website in order for them to know what to expect or what content they are going to get from you.

  • FINDING THE PERFECT TYPE EARNS READERS’ TRUST

    This is very important in typography. The thing is, the first you people see when they visit your website is basically your type. You have to create an environment for them wherein they will feel comfortable in trusting your contents and that means making your typeface relatable and professional.

  • TYPE ENHANCES THE READABILITY OF YOUR CONTENT

    This is pretty much self-explanatory. You should not only focus on making everything look pretty by just using the most complex typeface you can find. It should be readable. It should be understandable. It should be comprehensible. It shouldn’t make your readers question what they are reading.  Different fonts are responsible for the user’s readability.

  • SECONDARY TYPEFACES ARE ALSO IMPORTANT

    You don’t stop when you have found the dream typeface because the work is not done yet. There is what we call a secondary typeface, it means your subheading. It should scream that it is equally as important as your heading. You can opt to use the same typeface to tell your readers that your subheading is just as relevant as your heading but you just have to tone the size down.

  • TYPE SIZE IS IMPACTFUL

    This is an important thing to consider in web design. The type size is very impactful to the readers. You want to find the perfect balance of type sizes in order them to know what key points are emphasized or which points work only as support to the topic.

10 Tips On Typography In Web Design

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author, blog, businesswoman

While it is important to create designs that will appear more aesthetically pleasing to readers, the real purpose of typography in web design is to better communicate what the website wants to convey to its readers. The type of design you choose for your web can be an identifier of your branding.
For example, choosing a somewhat quirky design for your website will tell your prospective readers that your website is fun, interesting or even interactive. A more straightforward and serious design will tell your readers that your website means business. Basically, what I am trying to say is, the designs that you choose for your website is a reflection of your content and its content creator; it is a reflection of your brand. This gives a head start to readers on what they are about to engulf upon. This is where typography comes in handy.

Here are 10 tips to effectively improve the readability and appearance of your text content and to communicate with your readers in style.

  1. DON’T USE WAY TOO MANY FONTS

    While style is an important factor in designing, and while it is very tempting to use as much styles as you can, it is not a great idea to use 3, 4, 5 or above different fonts. Sticking to one or two is enough; as a matter of fact two is already plenty. Remember that you want your website to be clean and you want to it look fun while retaining its professionalism and structure. Rule of thumb: LESS IS ALWAYS MORE.

  2. TRY STICKING TO STANDARD FONTS

    Choosing standard fonts guarantees better readability on the part of the users because, generally, users are accustomed to system fonts such as Arial, Calibri, Trebuchet etc. Not unless if your website requires a specific or custom design, it is best to stick with fonts that people will surely understand.

  3. LIMIT YOUR LINE LENGTH

    The key to a perfect website is readability and legibility. Come to think of this simple rationale, if your text appears too wide, readers would not want to finish the whole thing. Your line length shouldn’t be too narrow, nor too wide, it just has to be the right length. Suggested by baymard institute it should be:
    “You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”

  4. CHOOSE A TYPEFACE THAT YOU KNOW WILL WORK WELL ON VARIOUS SIZES

    Take this in consideration: Users will use different gadgets, thus there isn’t a single uniform resolution or screen sizes. Just make sure that you would apply a typeface that will work universally on different mediums.

  5. USE FONTS ARE THAT EASY TO DISTINGUISH LETTERS

    To avoid your users to mistake ‘i’ from “l”, etc. which happens most of the times, use a particular font that is distinguishable so that it is more readable and convenient for the users.

  6. AVOID USING ALL CAPITAL LETTERS

    Capitalizing letters should only be used to put emphasis on a particular word or sentence; it is not advisable to capitalize your entire content’s text.

  7. DON’T MINIMIZE SPACING BETWEEN LINES

    This refers to leading, which is what we call it in typography. Now, if you increase the lead, you are increasing or widening the white space in between lines of the text. By doing so, you are also increasing the readability of the text. Don’t do the other way around.

  8. MAKE SURE YOUR COLOR CONTRAST IS SPOT ON

    Colors also play a vital role in typography or in design in general. The most important thing is to consider the readability of your text, which is why it is nothing but useless to use the same font color as your background. The W3C recommends the following contrast ratios for body text and image text:
    *Small text should have a contrast ratio of at least 4.5:1 against its background.
    *Large text (at 14 pt bold/18 pt regular and up) should have a contrast ratio of at least 3:1 against its background.

  9. AVOID COLORING TEXT IN RED OR GREEN

    We are familiar of the condition “COLOR BLINDNESS”, Color blindness is a common condition, especially amongst men (8% of men are color blind), it’s recommended to use other cues in addition to color to distinguish important information. We should avoid using red or green because these are the common colors that affect those that are color blind.

  10. AVOID USING BLINKING TEXTS

    Sometimes, flashing or blinking texts may cause other people’s seizures. Some people find it annoying and distracting which is why it is best to just stay away from it.

 

The Basics Of Typography In Web Design

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What Is Typography?

Typography is simply defined as the art and technique of arranging type to make written language legible, readable, and appealing when displayed. As simple as it may sound, it is not just merely choosing what font to use or how make everything a little more readable. There are a few things to consider in dealing with typography.
Typography is typically done by typesetters or compositors, but actually there are a bunch of other terms for people who do typography depending on the type of arrangement they render. This article is focused on web designs.  Before we dig deeper, let us discuss the important terms frequently used in web design.

ELEMENTS OF TYPOGRAPHY IN WEB DESIGNS

  • Typeface

    It is basically a font family. It is a set of fonts with different designs and features. So, this would be something like Arial, Times New Roman, Calibri, Century Gothic, Trebuchet, Comic Sans, etc.

  • Font

    It is a set of characters with the same style and size. One example is 11-point Arial in bold or 14-point Times New Roman in italic.

    It is typically measured in points (pt). Points dictate the height of the lettering. There are approximately 72 (72.272) points in one inch or 2.54 cm. An example would be the font size 72 would be about one inch tall, and 36 would be about a half of an inch. This would be the size, particularly the height element of typography.

  • Weight

    In typography, weight is defined as any particular styles used to make the characters appear heavier lighter. This affects the size element of typography.

    For example, if you want the text to be extra thin, you have the option to use the weight ‘thin 100’or if you want your text to appear bolder than usual, you may opt to apply the weight ‘extra bold 800’. It depends on how thick or thin you want your text to appear.

  • Kerning

    It is simply defined as the process of adjusting the spacing between characters of in a proportional font. This does not only improve legibility or readability, this is also to make it look more appealing and pleasing to look at. However, you do need a separate editing software to use this function.

  • Tracking

    It is basically letter-spacing. It refers to an optically consistent degree of increase (or sometimes decrease) of space between letters to affect visual density in a line or block of text. This is not to be confused with kerning because the former is used to adjust the density issues in reading.

  • Leading

    If tracking is all about letter-spacing, leading is the line-spacing aspect. It is the distance between two baselines of lines of type. Leading is so named because conventional print shops put strips of lead between lines of type to increase vertical space.

These are only the key elements of typography. There are a lot of things under each of these elements that you need to consider but basically, all you are after is to make your web design more legible, readable, aesthetically pleasing and of course interesting for people to give it a go.

The Don’ts of Web Design

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When an average person thinks of websites, they equate it sales immediately. They think a flashy logo or a huge banner will do the trick. A good web designer will tell you that will not bring in sales. There are website elements you need to need to be aware of.

To be able to effectively attract customers, you should not include these features in your website:

  • Do NOT place boxes everywhere.

    Imagine a website with a home screen that filled with boxes of different sizes. In those boxes are different images. Surely, that’s one disorganized page and it will give its readers a headache. There should be a certain structure to follow. Perhaps, you can group similar items in one page. Do not overcrowded a page and give the images some space to breathe.

  • Do NOT put too many irrelevant ads.

    Yes, you need some money to run a website, but if your website contains 70% ads and 30% content, you are heading the wrong direction. Making advertisements a priority is a terrible idea. No one would want to visit a website that has more ads than content. What makes people come back to a website is CONTENT. Your website visitors will be pleased if you teach them, provide guides, and upload tutorials.

  • Do NOT use 7+ colors.

    You are making a website, not a rainbow. Please do not overwhelm your website visitors by showing them a variety of colors. Your preferred of colors should not clash. Find the right color palette that fits your website. If you are not great at choosing colors, consult a web designer. You should only use 5 colors at most.

  • Do NOT write blog posts that are 1,000+ words long.

    No one wants to subscribe to a blog that contains lengthy posts. It would be boring to read an 2000-word article that has no paragraph breaks. Posts should be at least 500 words and if you go beyond, please make sure to group your ideas by using bullets. Break your content by writing shorter paragraphs. If it something really long, then, do a series of posts! That way you will also give your readers a reason to come back to your website.

  • Do NOT just post about random things.

    Speaking of blog, do not just talk about what you ate or that you just woke up. Every post should have a purpose. If you have a personal blog, talk about a book you just read, a movie that you recently watched, a road trip, a career change, or a future project. If you are just going fill your posts with LOLs and emojis, post on social media.

  • Do not fill a page with keywords.

    Google will know and you will be penalized for stuffing keywords into a page. What you write should make sense. Just go with the flow and do not try to fill one page with 40+ keywords. Only add them as you see fit.

  • Do NOT make your website visitors find something.

    If your navigation is not clear, then, you are building a website the wrong way. There should be a structure and important elements like a search bar, contact details, and sign up button should be visible. This is not a game of hide and seek. Your website visitors should not be looking around for the phone numbers. Imagine if you need to go through 15 different pages just to buy an item. Online shopping should make life easier!

  • Do NOT make your website visitors wait.

    People don’t have the patience to wait for your website to load. 10 seconds is the limit for website visitors to wait for content to load according to NNGroup research. After that, they will become frustrated and leave your website.

6 Things You Probably Didn’t Know About Web Design

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If you are someone who aims to be a successful web designer, knowing just the surface of web design is not enough. As a web designer, you must dig deeper and learn the ins and outs of web design. You must be able to understand what happens behind the scenes to have an edge over your competitors.

Below are some web design facts that will help you and your website:

  • Different web browsers will render websites differently.

    • Websites are rendered in different ways by various browsers. This is due to the factors such as parsing and rendering. It is how browsers translate code and display it on a particular device.
    • Let’s say for example, a website will look different when viewed on Google Chrome from your personal computer compared when it is opened on iPhone’s Safari. Some browsers will load the code in a specific manner but there were times that browsers wouldn’t be able to recognize a certain code at all.

  • Say no to templates.

    • One good reason to avoid templates: it restricts what you can do to your website. While using pre-packaged templates seems an easy way out for many people who have no or little knowledge about coding, using and relying on these packages too much will make you less credible.
    • These templates have unnecessary design elements and some bloated coding that would affect website performance. Also, there is not much else that you can do or modifications with these templates as it would look like a patched work.

  • Codes play a major role more than you think.

    • You may have the most well-designed website out there. It wouldn’t matter if you don’t even have audience that browses and uses the website regularly.
    • Web designers should make sure that the website is coded in a way that will definitely help people to find your website when they type certain keywords in a search engine. Everything from the domain name to meta tags, headers, etc.

  • Your design dictates viewers where to focus on your website.

    • While it is fun to put designs or texts on your website, but if a user cannot identify the important areas of your website easily, they will likely leave your page and just jump to another website that offers easier navigation.

  • Images and videos can affect your website.

    • Multimedia can be a powerful factor in your website, but it could have a drastically affect your website’s performance. Images or videos that are too large will take such a long time to load. Thus, it should be avoided by web designers to not risk viewers to grow impatient and send them away.
    • Utilization of optimized images and videos for your website is a must.  Web designers also should avoid outdated formats which aren’t supported by today’s mobile device platforms.

  • A 2-year-old website is obselete.

    • Lastly, you have to update your website. Keep up with fast-paced technology. Since the web browsers are constantly changing, the way to develop and design websites should change too!
    • Web designers should know the latest coding standards, learn about search engine algorithms, and browser compatibility . An outdated website may not properly display the different elements of your website. Worse, your website will not show up in search engine results.

 

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