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What is a Hastag? How Important Is It?

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facebook, instagram, network

WHAT’S IN A HASHTAG?

You have most probably seen hashtags being widely used on various social media platforms like Facebook, Instagram and most especially on Twitter highlighting the trending topics in the online world. The truth is: hashtags are more than just the most talked about topic. A hashtag may just be a simple number or pound sign, but it can also be a great promotional tool to boost your website and all of its content.

HOW CAN A HASHTAG BOOST YOUR WEBSITE?

  • First of all, let us start by discussing the significance of a hashtag. In the age of social media, we can say that hashtags have really been important in making posts, activities, topics more visible and accessible to online users. Since a hashtag is a symbol we affix to a topic that we want to put emphasis on, or to a topic that we want to reach thousands or millions of people locally and internationally, it has been a great tool for content creators to promote their websites or contents.
  • It is basically just typing a hash symbol preceding the topic of choice, and that’s it. When online users search for that same hashtag, or even a topic with a similar theme, your content will be categorized as one of the possible choices, allowing users to easily see your work. This increases the chance that they will click on your website and read its contents. In a simple sense, it works like an online filter, which classifies posts for the convenience of the online users. But there are a few pointers that we need to consider should we decide to use hashtags in promoting our content.

THINGS TO CONSIDER IN USING HASHTAGS

  • It is important to remember that in using a hashtag in a general sense, especially for promotional purposes, that the characters preceded by the hash symbol should not be separated by a space, there should be no spaces in between those letters or words.
  • It is also important to remember that your hashtags should be in line with your website. Of course it is common knowledge to use a hashtag that relates to the content that you want to promote. You cannot just use a hashtag that has nothing to do with your content because that will mislead the users.
  • Also, using long hashtags can be a disadvantage because using hashtags that are way too long are not too memorable to online users. That is mainly because, it can sometimes be tiring and hard to remember long phrases so as much as you can use as little words to make it easier for the users.

A NEW WAY

These are only some of the most relevant things that you need to remember if you want to use hashtags as a promotional tool for your website. Hashtags are basically a fresh way to promote your website and its contents. It allows content creators to boost their social engagement and promote their contents in the most modern and convenient way possible.

10 Tips On Typography In Web Design

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author, blog, businesswoman

While it is important to create designs that will appear more aesthetically pleasing to readers, the real purpose of typography in web design is to better communicate what the website wants to convey to its readers. The type of design you choose for your web can be an identifier of your branding.
For example, choosing a somewhat quirky design for your website will tell your prospective readers that your website is fun, interesting or even interactive. A more straightforward and serious design will tell your readers that your website means business. Basically, what I am trying to say is, the designs that you choose for your website is a reflection of your content and its content creator; it is a reflection of your brand. This gives a head start to readers on what they are about to engulf upon. This is where typography comes in handy.

Here are 10 tips to effectively improve the readability and appearance of your text content and to communicate with your readers in style.

  1. DON’T USE WAY TOO MANY FONTS

    While style is an important factor in designing, and while it is very tempting to use as much styles as you can, it is not a great idea to use 3, 4, 5 or above different fonts. Sticking to one or two is enough; as a matter of fact two is already plenty. Remember that you want your website to be clean and you want to it look fun while retaining its professionalism and structure. Rule of thumb: LESS IS ALWAYS MORE.

  2. TRY STICKING TO STANDARD FONTS

    Choosing standard fonts guarantees better readability on the part of the users because, generally, users are accustomed to system fonts such as Arial, Calibri, Trebuchet etc. Not unless if your website requires a specific or custom design, it is best to stick with fonts that people will surely understand.

  3. LIMIT YOUR LINE LENGTH

    The key to a perfect website is readability and legibility. Come to think of this simple rationale, if your text appears too wide, readers would not want to finish the whole thing. Your line length shouldn’t be too narrow, nor too wide, it just has to be the right length. Suggested by baymard institute it should be:
    “You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”

  4. CHOOSE A TYPEFACE THAT YOU KNOW WILL WORK WELL ON VARIOUS SIZES

    Take this in consideration: Users will use different gadgets, thus there isn’t a single uniform resolution or screen sizes. Just make sure that you would apply a typeface that will work universally on different mediums.

  5. USE FONTS ARE THAT EASY TO DISTINGUISH LETTERS

    To avoid your users to mistake ‘i’ from “l”, etc. which happens most of the times, use a particular font that is distinguishable so that it is more readable and convenient for the users.

  6. AVOID USING ALL CAPITAL LETTERS

    Capitalizing letters should only be used to put emphasis on a particular word or sentence; it is not advisable to capitalize your entire content’s text.

  7. DON’T MINIMIZE SPACING BETWEEN LINES

    This refers to leading, which is what we call it in typography. Now, if you increase the lead, you are increasing or widening the white space in between lines of the text. By doing so, you are also increasing the readability of the text. Don’t do the other way around.

  8. MAKE SURE YOUR COLOR CONTRAST IS SPOT ON

    Colors also play a vital role in typography or in design in general. The most important thing is to consider the readability of your text, which is why it is nothing but useless to use the same font color as your background. The W3C recommends the following contrast ratios for body text and image text:
    *Small text should have a contrast ratio of at least 4.5:1 against its background.
    *Large text (at 14 pt bold/18 pt regular and up) should have a contrast ratio of at least 3:1 against its background.

  9. AVOID COLORING TEXT IN RED OR GREEN

    We are familiar of the condition “COLOR BLINDNESS”, Color blindness is a common condition, especially amongst men (8% of men are color blind), it’s recommended to use other cues in addition to color to distinguish important information. We should avoid using red or green because these are the common colors that affect those that are color blind.

  10. AVOID USING BLINKING TEXTS

    Sometimes, flashing or blinking texts may cause other people’s seizures. Some people find it annoying and distracting which is why it is best to just stay away from it.

 

The Basics Of Typography In Web Design

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alphabet, board game, bundle

What Is Typography?

Typography is simply defined as the art and technique of arranging type to make written language legible, readable, and appealing when displayed. As simple as it may sound, it is not just merely choosing what font to use or how make everything a little more readable. There are a few things to consider in dealing with typography.
Typography is typically done by typesetters or compositors, but actually there are a bunch of other terms for people who do typography depending on the type of arrangement they render. This article is focused on web designs.  Before we dig deeper, let us discuss the important terms frequently used in web design.

ELEMENTS OF TYPOGRAPHY IN WEB DESIGNS

  • Typeface

    It is basically a font family. It is a set of fonts with different designs and features. So, this would be something like Arial, Times New Roman, Calibri, Century Gothic, Trebuchet, Comic Sans, etc.

  • Font

    It is a set of characters with the same style and size. One example is 11-point Arial in bold or 14-point Times New Roman in italic.

    It is typically measured in points (pt). Points dictate the height of the lettering. There are approximately 72 (72.272) points in one inch or 2.54 cm. An example would be the font size 72 would be about one inch tall, and 36 would be about a half of an inch. This would be the size, particularly the height element of typography.

  • Weight

    In typography, weight is defined as any particular styles used to make the characters appear heavier lighter. This affects the size element of typography.

    For example, if you want the text to be extra thin, you have the option to use the weight ‘thin 100’or if you want your text to appear bolder than usual, you may opt to apply the weight ‘extra bold 800’. It depends on how thick or thin you want your text to appear.

  • Kerning

    It is simply defined as the process of adjusting the spacing between characters of in a proportional font. This does not only improve legibility or readability, this is also to make it look more appealing and pleasing to look at. However, you do need a separate editing software to use this function.

  • Tracking

    It is basically letter-spacing. It refers to an optically consistent degree of increase (or sometimes decrease) of space between letters to affect visual density in a line or block of text. This is not to be confused with kerning because the former is used to adjust the density issues in reading.

  • Leading

    If tracking is all about letter-spacing, leading is the line-spacing aspect. It is the distance between two baselines of lines of type. Leading is so named because conventional print shops put strips of lead between lines of type to increase vertical space.

These are only the key elements of typography. There are a lot of things under each of these elements that you need to consider but basically, all you are after is to make your web design more legible, readable, aesthetically pleasing and of course interesting for people to give it a go.

The Don’ts of Web Design

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When an average person thinks of websites, they equate it sales immediately. They think a flashy logo or a huge banner will do the trick. A good web designer will tell you that will not bring in sales. There are website elements you need to need to be aware of.

To be able to effectively attract customers, you should not include these features in your website:

  • Do NOT place boxes everywhere.

    Imagine a website with a home screen that filled with boxes of different sizes. In those boxes are different images. Surely, that’s one disorganized page and it will give its readers a headache. There should be a certain structure to follow. Perhaps, you can group similar items in one page. Do not overcrowded a page and give the images some space to breathe.

  • Do NOT put too many irrelevant ads.

    Yes, you need some money to run a website, but if your website contains 70% ads and 30% content, you are heading the wrong direction. Making advertisements a priority is a terrible idea. No one would want to visit a website that has more ads than content. What makes people come back to a website is CONTENT. Your website visitors will be pleased if you teach them, provide guides, and upload tutorials.

  • Do NOT use 7+ colors.

    You are making a website, not a rainbow. Please do not overwhelm your website visitors by showing them a variety of colors. Your preferred of colors should not clash. Find the right color palette that fits your website. If you are not great at choosing colors, consult a web designer. You should only use 5 colors at most.

  • Do NOT write blog posts that are 1,000+ words long.

    No one wants to subscribe to a blog that contains lengthy posts. It would be boring to read an 2000-word article that has no paragraph breaks. Posts should be at least 500 words and if you go beyond, please make sure to group your ideas by using bullets. Break your content by writing shorter paragraphs. If it something really long, then, do a series of posts! That way you will also give your readers a reason to come back to your website.

  • Do NOT just post about random things.

    Speaking of blog, do not just talk about what you ate or that you just woke up. Every post should have a purpose. If you have a personal blog, talk about a book you just read, a movie that you recently watched, a road trip, a career change, or a future project. If you are just going fill your posts with LOLs and emojis, post on social media.

  • Do not fill a page with keywords.

    Google will know and you will be penalized for stuffing keywords into a page. What you write should make sense. Just go with the flow and do not try to fill one page with 40+ keywords. Only add them as you see fit.

  • Do NOT make your website visitors find something.

    If your navigation is not clear, then, you are building a website the wrong way. There should be a structure and important elements like a search bar, contact details, and sign up button should be visible. This is not a game of hide and seek. Your website visitors should not be looking around for the phone numbers. Imagine if you need to go through 15 different pages just to buy an item. Online shopping should make life easier!

  • Do NOT make your website visitors wait.

    People don’t have the patience to wait for your website to load. 10 seconds is the limit for website visitors to wait for content to load according to NNGroup research. After that, they will become frustrated and leave your website.

How to Effectively Use Twitter to Promote Your Website

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Tuned on Gray Laptop Computer

If most of your audience aren’t on Facebook and Instagram and you get more inquiries on Twitter, focus on getting more content out through Twitter. It’s quite different from Facebook since Twitter is considered a microblogging site. Posts are limited to 280 characters only.

Here are ways to effectively use Twitter to your advantage:

  • Use Hashtags.

  • Twitter is one first social media platform to apply the use of hashtags. Now, it seems like every social media website followed the suit even the famous Facebook! Users can look up a particular hashtag and engage with the accounts and tweets related to it. The top hashtags of the day are reflected on the home screen. You can click on the hashtags and chat with other users!

  • Tweet, tweet, and tweet.

    A tweet’s lifespan is only around 18 minutes long. If a message does not get retweeted or shared, try again. Reword each message and tweet again the content. Create tweets of the same content at least 3 times and schedule them at 3 different times also.

  • Use Twitter’s Advertise feature.

    Another way to promote is to explore the advertising function. Basing from Twitter’s business page, you have an option to promote a trend, an account, or a tweet. If you choose trend, you will be promoting a hashtag. If you are promoting an account, make sure your account details are provided. Don’t forget to add a link to your website! Promoted Trends, Promoted Accounts and Promoted Tweets. No matter which you choose, Twitter includes a Promoted icon so users know the difference.

  • Reach out to Influencers.

    On your journey, I’m sure you have people who you look up to and brands you trust. If you mention them in a blog post, share it on Twitter and mention them. It might a hit or miss, but it won’t hurt if you try. Some may choose to share your post to their followers. Thus, your post will reach new audiences!

  • Use the Right Keywords.

    Like hashtags, the use of keywords is also important. If there’s a Twitter ad campaign, they usually target accounts that uses certain keywords on their latest tweets or search queries.

  • Join Twitter Chats.

    Twitter is a microblogging website and you might wonder, “How do people chat with limited characters?” The chats are more of like an online gathering. All the participants use the same hashtag during the entire duration of the chat. Questions and answers should include the hashtag so people can easily scan through previous responses. Twitter chats are great if you want to share ideas, connect with your followers, and discuss among the group certain topics.

  • Tweets Should Be 120-130 Characters Long.

    Twitter now supports up to 280 characters, but it does not mean you have to compose message that long. Tweets that have a higher click-throughs are the shorter tweets. So, keep ’em around 120 characters.

  • Mention People.

    Interact with people especially those who reply to your posts. A simply thank you would be appreciated by them. If they ask a question, answer them. It’s a great way to ask/answer without having to compose an email. Most companies provide customer support on Twitter and they are just one tweet away. Users get immediate response about their concerns.

  • Tweet when Your Followers are Online.

    Make sure your audiences are awake to see your tweets. You will have more followers that will retweet your posts.

  • Schedule Your Posts.

    This is related to the tip above. If you realize that most of your followers are online late at night, you don’t have to stay up all night to share your content. You can schedule tweets ahead of time using Tweetdeck. Schedule the same content at 3 different times and dates.

  • Add a “Click to Tweet” Button.

    Once you know that most of your website visitors are from Twitter or are using Twitter, make it easier for them to share your blog posts by adding a Twitter button. They will just have to click the button and then, they will be redirected to Twitter to send their tweet.

  • Share Your Reaction.

    Twitter is not a place for automated messages. People there add a personal touch. You should also share your personal reactions to popular posts. You could also appreciation posts from time to time. Give a shout out to your loyal followers!

6 Things You Probably Didn’t Know About Web Design

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adult, books, business

If you are someone who aims to be a successful web designer, knowing just the surface of web design is not enough. As a web designer, you must dig deeper and learn the ins and outs of web design. You must be able to understand what happens behind the scenes to have an edge over your competitors.

Below are some web design facts that will help you and your website:

  • Different web browsers will render websites differently.

    • Websites are rendered in different ways by various browsers. This is due to the factors such as parsing and rendering. It is how browsers translate code and display it on a particular device.
    • Let’s say for example, a website will look different when viewed on Google Chrome from your personal computer compared when it is opened on iPhone’s Safari. Some browsers will load the code in a specific manner but there were times that browsers wouldn’t be able to recognize a certain code at all.

  • Say no to templates.

    • One good reason to avoid templates: it restricts what you can do to your website. While using pre-packaged templates seems an easy way out for many people who have no or little knowledge about coding, using and relying on these packages too much will make you less credible.
    • These templates have unnecessary design elements and some bloated coding that would affect website performance. Also, there is not much else that you can do or modifications with these templates as it would look like a patched work.

  • Codes play a major role more than you think.

    • You may have the most well-designed website out there. It wouldn’t matter if you don’t even have audience that browses and uses the website regularly.
    • Web designers should make sure that the website is coded in a way that will definitely help people to find your website when they type certain keywords in a search engine. Everything from the domain name to meta tags, headers, etc.

  • Your design dictates viewers where to focus on your website.

    • While it is fun to put designs or texts on your website, but if a user cannot identify the important areas of your website easily, they will likely leave your page and just jump to another website that offers easier navigation.

  • Images and videos can affect your website.

    • Multimedia can be a powerful factor in your website, but it could have a drastically affect your website’s performance. Images or videos that are too large will take such a long time to load. Thus, it should be avoided by web designers to not risk viewers to grow impatient and send them away.
    • Utilization of optimized images and videos for your website is a must.  Web designers also should avoid outdated formats which aren’t supported by today’s mobile device platforms.

  • A 2-year-old website is obselete.

    • Lastly, you have to update your website. Keep up with fast-paced technology. Since the web browsers are constantly changing, the way to develop and design websites should change too!
    • Web designers should know the latest coding standards, learn about search engine algorithms, and browser compatibility . An outdated website may not properly display the different elements of your website. Worse, your website will not show up in search engine results.

 

6 Web Design Tips to Take Your Website to the Next Level

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Young woman thinking with pen while working / studying at her desk

Having a successful and continuously growing website is no easy task. You may want to consider things that might affect or hinder the growth of your website as well as how will your website stand out and shine bright like a diamond among the others in the same line. Having a clear idea on how you would want to appear or paint your brand on your target and engage them to keep returning to your web page is important to grow your brand.

Follow these tips to make your website flourish and gain more following:

  • Have a Clear Content for Your Website

    Knowing your main mission will help you set tone for your website. It is important to know what will be the content you are creating for you to keep tabs if your website is growing or if your website needs improvement.
    Studying your competition is also a good way to have new content ideas and improve what you are putting out. By continuously innovating and putting out more and new ideas, you build a stronger relationship with your audience.

  • Know Your Audience

    Having the ability to see how long people stay on your website, where they are coming from or what kind of audience you have allow you to create a better website and make the content of your website more suitable for desired your audience.

  • Have the Pages of Your Website Load Quickly

    Your pages need to load as fast as it could. You cannot make your visitors wait that long for your pages to load. When that happens, there is a big possibility that your website visitors will most likely just abandon your page and just go to another similar website.

  • Be Blunt

    Short yet clear headlines are essential. Nothing too fancy and long paragraphs should be avoided.
    Keep in mind that nothing will drive away your new visitors from your website than being bombarded with texts or words.
    All the information or texts on your wall should concise and direct to the point. Pithy and direct communication will help you attract more audience to your website. You can organize your pages using:

    • bullets or numbers
    • a lot of white space
    • short paragraphs
    • sections with subheadings
    • use images instead of text

  • Define the Path

    Upon arrival of a visitor to your website, what do you want them to do? Where do you want them to go? Having a clear path allows you to prevent your audience getting lost in the process.

  • Link to Social Media

    Social media is the perfect way and probably the fastest way to connect with your audience. It also a good way to strengthen and maintain your relationship toward them. Sign up to the top social media websites like Facebook, Instagram, Twitter, and Snapchat to reach new and younger audiences.

The most important thing you can do to grow and paint your website in a good light is to learn about your audience. Continuous discovering of ways to connect with potential audience will keep your website fresh, relevant and more useful. Use these tips to expand your website!

12 Web Design Terms Everyone Should Know

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Photo of a Woman Thinking

Being in the world of web design can sometimes feel like learning a new language. You will read terms like CMS, hosting, compression, CSS. Do the terms ring a bell to you? Maybe yes, maybe no.

There are a lot of technical terms referring to the different aspects of web design and it can get confusing at times. For some who are just getting started with being a web designer or just someone looking to have their website designed, it can be really overwhelming at first.

Here’s a list of important terms that one non-web designers should know:

  • CMS

     

    • It means Content Management System. It is a platform that enables designers to develop and modify the content of a website without requiring one to have any technical knowledge about web codes

  • Domain

    • is simply the name of the website and it usually ends in .com, .net, .org. Domains nowadays can end with .me, .design, .io.

  • CSS

    • Cascading Style Sheet
    • Used to format the look of a website that determine how different the elements within the web page will appear on the screen by the user. It allows the different elements like color of the text, size, background, position of the different parts of the page to be set.

  • Compression

    • Optimization of file or data sizes in a format or reasonable size that takes up less space and that will eventually help to speed things up.

  • CTA

    • Call to Action
    • These are links or buttons prompting you to “Click here”, “Sign Up” that will vary depending on the website you are into is an example of a CTA. It entices or expects users to take a particular or predetermined action.

  • Hex Code

    • It is a six-digit code that starts with a #. Each hex code has its assigned color that will appear on the designer’s web page.

  • Typography

    • Refers to the arrangement and usage of different typefaces. With typography, websites are able communicate well with their visitors.

  • Hosting

    • Provides services by which data will be stored on a publicly-accessible server. Once it is uploaded, people are able to view the content of a website.

  • SEO

    • Search Engine Optimization
    • This enhances the likelihood of your website to appear or be discovered in various search engines such as Google, Yahoo, Bing, etc. Typical SEO techniques includes the use of keywords that can be helpful on the content portion and the use of metadata.

  • Visual Hierarchy

    • Web designers come up with a visual hierarchy before putting content on a website. This is important when figuring out what’s more important and what needs emphasis.
    • Helps to make sure your message gets across the right way.

  • Resolution

    • Refers to the image detail. So, when your images have a higher resolution, the higher quality it has. When a high resolution image is used in a website, it looks clear, crisp, and colorful. The image will have more details. When the opposite happens, a low resolution image will appear blurry and pixelated.

  • Responsive Web Design

    • When you say a website has a responsive web design, this means a website will fit in all screen sizes or different devices. This helps users experience optimal and seamless browsing on your website.

10 Content Ideas For Your Website

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A beautiful website might be able to attract website visitors, but what makes them stay is the content. Most companies and websites know this fact. Content is important if you want your website to stand out from the rest. Impressive content for your website will give you an obvious advantage. A good-looking website will never be enough because you need to constantly share new content to make your website trustworthy.

Here are 10 content ideas for website:

  1. Provide buying guide.

    People choose to shop online rather than going to the store. You help consumers in deciding what is best. Since you are knowledgeable, guide them in selecting a summer attire or a prom dress if you have a fashion website.

  2. Feature testimonials.

    When you feature your happy clients, more people will surely choose your website over competing brands. Make sure to constantly share how your clients or subscribers feel about your products and services. Other people will trust your site since they read your client’s stories of success.

  3. Conduct a poll or survey.

    Sharing what you know is not enough. From time to time, it’s also helpful to listen. Ask your website visitors how they feel about your website or you can also get their suggestions on how to improve your website. Converse and interact with your followers on social media. Consumers are very vocal on the internet now. You will surely get an honest answer!

  4. Highlight achievements.

    Whether you got featured on a local paper or received a recognition, let everyone know. Spread the good news and announce to your followers the recent milestone of your website. When you make a post about it, don’t forget to thank the writer of the article or the award-giving body responsible for the appreciation given to your website.

  5. Collaborate with other brands.

    It’s always you who gets to share. You can also ask fellow bloggers to write for you and share insights about what they know. If your website is all about beauty products, ask a book blogger to recommend books about fashion and makeup! This new content may attract new website followers.

  6. Create videos.

    You are not limited to just text. Color things up and upload a visual content. This allows your readers to take a break from the usual routine. A new content will keep them engaged. For example, you may want to show your go to makeup products on an ordinary day. Sharing your fashion must-haves is also a good idea!

  7. Let your online visitors meet the team.

    Give a face to team behind the website. You can introduce your team in the website’s About Us page. Assign different member to your website’s various sections.

  8. Keep yourself updated.

    Know the top trends and blog about it. Once you share it on social media, it will surely gain interactions and reach new audiences since it’s about a talked about topic.

  9. Share your inspiration.

    Share the lessons you learned from your biggest influences. Link them up and share websites that gave you inspiration. Before you it, other bloggers are also citing you and your website as their inspiration. Create a friendly community that builds each other up!

  10. Make a list.

    A huge chunk of text is boring. Make a list instead so people can easily follow what you are telling them. People will definitely go for the shorter post than a long and boring one. You can make a year ender post about the trending topics, your growths, and plans for the future of your website. On a lighter note, you can list gift ideas for Christmas or a list of your favorite summer destinations. A list might be short, but it’s definitely gonna be sweet.

Six Questions to Ask Before Creating a Website

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There are many people who can design a website nowadays. In fact, even a teenager can do that for you. Before you decide to make a website of your own, you need to establish a plan first. A web design company can easily build one for you, but it is important to ask yourself these questions.

  • What is the purpose of your website?

    In business, there are 3 main types of websites:

    • Brochure site –  This is an online support to offline marketing. You will mention your website in your printed ads. Because the cost of advertising online is quite inexpensive, you can elaborate your business through a website.
    • Lead Generator – This approach can generate business on its own because you want your site to be seen when a person browses the internet. After seeing your site, they can be more drawn to contact you. They be easily converted from a website visitor to a buyer.
    • Online Store – This option will make your website a storefront for the probable customers. After they have seen your site and read its content, they could be enticed by your products and click SHOP NOW immediately.The important thing is to identify the purpose of your website and its business model so your time is not wasted.

  • How will people find your site?

    There are billions of websites out there. There’s a huge chance people may not see your site if you don’t strategize well. Your goal is to make money so the website can pay for itself. Whether you make noise online and offline, you need to make your presence felt.

  • An online strategy is created by visibility. Here are the important elements:
    • Get links to your website
    • Search Engine Optimization
    • Online advertising
  • An offline strategy is built on your offline marketing –networking, advertising, public relations and cold calling. You refer your leads to your website where you have vital information and why they should choose you. This will build credibility.

  • How do you make visitors stay in your site?

    People stay on a site for at least 68 seconds. How many of your widgets can sell in that short period of time?

    There is one way to make visitors remain in your site and that is content! Give them things they will never find in any other website.

  • What would you want guests to do when they are at your site?

    For sure, no one is going to buy or call you on the first site visit. But if you are selling a commodity like clothes, sure other websites sells clothes too. The competition is in the price. To establish a relationship, you could use email marketing. Give them a 10% off if they subscribe to your newsletter.

  • How do you make visitors come back to your site?

    Not all browsers will come back. If they stay on your site for only 68 seconds, then that will never generate clients. For them to come back do the following:

    Have enough quantity as well as quality of content. This will make people bookmark your website.
    You can also try giving special prices or offers to your subscribers to motivate them to come back.
    Lastly, constantly update. Make it a habit to add and change the content so visitors will look forward to visit your website again.

  • How are you monitoring results in your website?

    To know if your site will work for you, measure your statistics. Your host should be able to give the important numbers like the number of people who visited the website, and the time they browsed the website. You will also know how they found your website, their activity in your website, their location, and web browser. Strategies can easily be made basing from the given data. Once you have a plan, apply them one at a time.

 

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