So, I’m back for part 2 on tips on how to assess and enhance your SEO strategy. For this post, I will specifically discuss the importance of better content, user engagement, eye catching headlines, and more. Read more about it below:

Boosting Your SEO Strategy

• Target for Finer Standard in Your Content

• The 500-word blog post with quality has long been gone. Today, the longer your content, the more immerse you can dwell on your topic to give your audience more in terms of value. If you want Google to love you, provide the searchers with what they are searching for.
• Study shows that long-form kind of content does rank higher on Google, and the average word count of a top search results is 1,890 words.
• The more you give connected keywords, by way of keyword and topic modeling, ensures you that you are not doing keyword stuffing. And your chances of boosting your ranking are great by using the core keywords.
  • Besides creating a longer content, you can still enhance the general quality of your content by suggesting different types of content that includes:
    • Quizzes.
    • Infographics.
    • Polls.
    • Assessments.
    • Surveys.
    • Videos.
• These connection essentials can assist to keep people reading and staying longer on your page. It plays a great part in your ranking. Your content team will likewise be interested.

Formulate an idea for Link Building Efforts

• To make link building lighter, make solid content your very foundation in your strategy. You need high-quality links from the different domains. You would likewise want links to deeper pages on your website and not solely your homepage.
• Next step should be, to do a spreadsheet to trail your progress in your link building.

Enhance Titles to Develop Click-Through Rate

• People get their first reaction through the headline of your content as it does play a crucial role when they click or even if they don’t. That is the reason why spending time to come-up with a gripping headline is very important.
• You can use CoSchedule’s Headline Analyzer to help you. It is free and could very well do the job of grading your headline built on certain elements like how many words it has, type of headline, and type of words that were utilized. It suggests to you ways to develop it like deleting or adding words.

Motivate Engagement

• To improve your rankings ask for a call to actions from your readers like interacting or commenting on what you have posted.
• Gary Illyes of Google, a webmaster trends analyst, said that nurturing community can assist improve your rankings because people are not just reading, they also took the time to interact with it. This means, people stays longer in your site because they have found what they have been searching for.
• Another important thing is beside call to action, ask open-ended question so you can start a conversation with people.

The bottom line is daily analysis of your SEO strategy. That will assist to make things new, and keep on looking for algorithm updates to prepare you to what is to come. Catch up on part 1 by clicking this link.

Last year, Google brought in exciting changes to how it ranks sites. Before, the page with the largest links ranks at the top, but not anymore. To guide you, here are the SEO components that are important this year, 2019:

• Know Structured Data

Structured Data could be frightening at first, but really it is easy to learn how it works. The easiest way of doing so is to copy and then paste and start using it.

• Stay away from structured data error
  • There are many sites that have been penalized due to wrong execution of structured data. True there are times that we do not mean it but we get penalized just the same. So be cautious.
  • Having said that, here are the usual structured data mistakes you just have to watch out:
    • Improper use of structured data.
    • The on-page content does not match with the structured data.
    • Infringes Google’s Guidelines for a definite data type.
    • Infringes Google’s Structured Data Customary Specifications. Using shortcuts and taking prerogatives otherwise known as manipulative behavior.

Woman recording her podcast.

• Learn About Podcasts

Podcasts have progressively become a popular technique to consume content. It is a good idea to find out if your prospective customers are listening to podcasts that has something to do with your niche. If they are, think of ways to reach them.

Examples of how to reach your prospective customers could be through sponsorship, taking part on the podcast, you could also encourage a certain content that may be interesting. Podcasts are digital audio file that are in the internet ready to be downloaded to any mobile device or a computer which a subscriber can receive automatically. Having said that, podcast can also be an addition to content marketing.

• Boost Content Focus

Possibly, this is the most vital part of Internet marketing this year. When people do not focus in their content, there is a big price to pay. There have been many sites last year that lost heavily in their ranking. This goes as saying, produce better if not awesome content.

The bottom line is that pages get good ranking because websites are link to the pages. The reason is that those pages managed to resolve a problem. No one links to a web page because of its keyword pertinence.

• Boost SEO Image

You should treat your images the same way as you do with your title and heading elements as every single one of them assist to make the page rank better. Images also improve your ranking by being in the enhanced listings.

• Everybody loves the step by step guidelines. Illustrations and screenshots help a lot and Google gravitates to use these images in enhanced listings. One image that shows something can give you an awesome ranking.
• If your images are measured by megabytes, this will slow down your sales and your rankings as well. Heavy images will come up with higher bandwidth on your server, and this will give you extra charges by your web host. Aside from that, it will be one of the reason why your server will slow down and this happens when visitors in your site comes all at the same time.

When you own a small business you know that it is something you love doing but that should not stop there. There could be situations like one day you might find yourself drowning in so many things that has nothing to do with SEO. You were caught in a situation where you just do everything like paying the bills, minding the receipts, and to top it all, you have become your own customer service rep, and guess what? You find yourself cleaning up, too. The thing is that you have to find the time to be on top of everything.

These are some basic SEO principles you need to know:

• Links

• Here are a few things you need to know that will keep you on the right path.
• Why links have weight?
• When a site mentions you, that link is called PageRank. The firmer the linking page, and if the link is noticeable, then, it counts. Primarily, when the link is more likely to be clicked, that means it has more weight.
• What are the things to look for in a link?
• Let us not go to a lot of things because it really depends on each scenario. Although, there are a few rules that you should follow.

  • Are there other reasons apart from link building for the link to be existent?

  • First of all, if the answer is “no” then it does not have the weight. There are other schemes that can be used to produce traffic and value but not adequate to affirm its cost without weight to be reviewed or studied. So, if there is no ground to place it on a site, then, you shouldn’t.

  • Will you be pleased if you clicked a link and know where it went?

  • Well, there are instances when the links jammed and get into the strangest place in content or it landed on an unusual part of a website. If the link does not satisfy the reason to a visitor on a page, then it has very little weight.

  • Does your rival have the link?

  • It is not really good if your rival has a link from a particular site. But if we are talking about 3 or even 4 of your rivals that links from a particular site, and ranks well, it maybe be good. In this case, use your better judgment but just remember that it is a very firm sign or weight. It is also, easy to obtain.

Your concern, of course, would be that the anchor text used is equal to what the user is expecting when they clicked the link.

• Technical aspect

• The technical SEO inclines to denote to the back end of the website. The aftermath of technical SEO will be seen in the following:
  • Website speed
  • Duplicate content
  • Internal linking design
  • The scripts used
• If you don’t know what to do on this side of things, then, don’t do anything because it could be damaging on your part. The bottomline is that SEO is technical and it is for those who are technical SEO professionals. Catch up on part 1 right here.

Before you apply major changes to your website, you need to review the present status of your website. Consider its flaws, strengths, possibilities, and opportunities. You should identify what should remain and what should be migrated. Despite the changes, you will be able to preserve your rankings. Here are 2 things before you make changes:

Site Architecture.

• Check on how the pages are arranged. There are two things to consider:
  • Continue the present site architecture and do not lose rankings.
    • If you don’t want to lose your good rankings, keep the present site architecture. This means using the same URLS and the categories. Of course that is, if you are not changing the web pages.
    • If you want to integrate web pages, then select the most popular URL and then redirect the past URLS to the current URL.
    • Be careful now; know that 301 redirects are only done when the pages whose content has close equal to each other. If you do not match the redirect content, it will surely affect unfavorable ranking.
  • Revamp the old structure to improve rankings.

Discuss how to improve site architecture.

Improve the Site Architecture.

• Others think that a“flat site architecture” has an edge in ranking. A flat site architecture is when the web pages can be reachable in one, two or three links. Know that the web pages with not be classified. The idea here is to crawl all pages and index them to have an equal ranking chance.
• A flat site structure may not be a great idea as a website ranks for many phrases.
• Contrasting pages are most likely good for different phrases. What makes sense though, is arranging the website in different categories. Therefore, if you are improving your website, it is good to review your site architecture. If what you had is disorganized then, upgrading your site with a great category structure will surely work better.
• It is, likewise, a great idea to have organized content because it has a greater chance of ranking well. When it is arranged well within the categories, they will all interlinked resulting to a significant context to each other.
• A well-thought-of category page is a great page to showcase the general questions.
  • An example would be a general search for “tv,” which is greatly gratified by using a general category page regarding “flat screen TVs”. That is what Google is inclined to rank. Now, when you search for “flat screen TV,” it will show the general pages about flat screen TVs. Observe how Google ranks the common type product searches. Search with common two word phrases and see how Google ranks it.
  • This, of course, is against the usual SEO misconception that category pages have identical content and no indexed followed. This is the wrong way of approaching it.

During a Google Webmaster office-hours hangout, John Mueller shared the importance of NOT using a noindex,follow tag:

 “So it’s kind of tricky with noindex. Which I think is somewhat of a misconception in general with the SEO community, in that, with a noindex and follow, it’s still the case that we see the noindex.

And in a first step we say ok we don’t want this page shown in the search results. We’ll still keep it in our index. We just won’t show it. And then we can follow those links.

But if we see the noindex there for longer then we think, this page really doesn’t want to be used in search. So we will remove it completely. And that we won’t follow the links, either.”

…noindex and follow is essentially kind of the same as a noindex, nofollow.”