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Psychological Tricks You Can Use On Your Website (Part 3)

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So, we have reached the last part of the different psychological tricks you can apply on your online business. If you want to review on the previous two blog posts, you can click here to go to the 1st part, or visit this link to read the 2nd part.

These concepts are not my own and this is inspired by the book, Influence: The Psychology of Persuasion. Without further adieu,  below are the last 3 psychological tricks you can apply on your website to generate more traffic and gain more customers:

  • Price

  • Nowadays, it’s tough to convince potential buyers. They don’t purchase an item just because it’s the cheapest.  Now, customers after their money’s worth. They look for the best deal available online before deciding where to buy.
  • The classic example of using the “$19.99” tag is a very effective pricing strategy.  This tactic convinces buyers that an item is only $19 even though it’s practically $20. It manipulates customers that they are saving a lot, but the truth is that there’s not much price difference to be honest.
Price tag barcode

reading the price tag.

  • Right Timing

  • Amazon is able to perfect this strategy. For example, when you add a book to your cart, Amazon gives you other book recommendations. Once you are ready to check out, it will inform you that customers who purchased the book also bought these items.
  • Similarly, if you are selling action cameras, why not offer a extended warranty plan when they reviewing their cart. Perhaps, you can also offer camera accessories or micro SD cards for video storage.
  • Do not offer these extras if they are still pondering on what digital camera to buy. Some cameras are compact while some have waterproof features. It’s totally unnecessary to overwhelm customers with accessories at this point.
  • Once they have purchased an item, you can send a “thank you” email and include a list of compatible accessories for their chosen device.

  • Colors

  • Online shopping is mastering the art of persuasion and one way to persuade people is through the psychology of colors. Just by the appearance or color of your website’s CTA buttons, it could help you increase conversion rates. Thus, it could lead to more sales.
  • Color remains to be the strongest visual hint for online shoppers. In a one survey, 93% of consumers considered to buy an item because of its appearance alone. The remaining 7% is because of the item’s texture and smell.
  • Additionally, 85% of consumers admitted that they purchased a product because of its color. It’s no doubt that color influences brand recognition. Other factors aside from color, include: design, convenience, and the power of words.
  • To give you a more concrete example, the color red and orange can uplift your website and give a hint of electrifying and energetic vibe. Blue is a good color for weight loss. So, if you are selling food, avoid the color blue. Did you notice that the leading fast-food chains are never use blue? They’re usually red, orange, or yellow.
  • Blue, however, calms the mind and encourages trust. So, it’s ideal for services like banks, high tech products, and more. If you want to know more about colors, you can learn more about it here. If you need color scheme tools, this post will help you. Lastly, if you need tips in choosing the right color scheme, this article is for you!

There you have it! That wraps up the blog posts about the different psychological tricks. So, what have we learned? Understanding your customers is crucial in creating a persuasive website and compelling UX experience. Apply these tips when designing a new web page or when you are devising a new marketing plan.

Psychological Tricks You Can Use On Your Website (Part 2)

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Welcome to the 2nd part of the series. If you have missed the first batch, you can catch up here. I will still discuss how psychology helps in promoting your website. The concepts discussed on this post can found in a book called Influence: The Psychology of Persuasion.

Knowing what encourages web visitors to click CTA buttons will help you design a website that fosters a persuasive user experience. In the end, these strategies will benefit both your business and your customers. Here are 3 ways to help you gain more web visitors:

  • Personalize

  • Customers tend to mistrust companies that are clearly after sales and profits. With that being said, do not focus too much on the business side of things. Connect with your audience and interact with them.
  • Nurture trusting relationships by genuinely caring for your audience. When they see how much you care, they will trust you. You are not some faceless website, but you are now a dear friend.
  • Before you blurt out words and send out emails, ask yourself first, “Is this something I would say in real life?” Read your blog posts, email messages, and status updates. Check if it sounds too scripted. If you can’t imagine saying it to another person, then, don’t include it.
  • Stop following a certain structure because this is you and you have your own personality. Frankly, you don’t have to follow or imitate a website just because they are popular. You have to show the unique you and don’t think too much about what others might say.
  • Remember the famous Latin proverb, “Fortune favors the bold.” When you restrict yourself and follow a generic path, it will never work. The cookie-cutter messages are boring and unconvincing. Add your personal touch by including actual expressions. Tailoring online posts and website content make you sound more human.
  • Who doesn’t like special treatment? So, add their names once you want to send a marketing email instead of writing a generic “Hello,” or “Good day!” Experiment with your available resources and you really don’t have to speak formally at all times. Showing your own charm and sassiness makes you less robotic.
Friends posing for a photo

Choose to be a caring friend and not some faceless business entity.

  • Authority

  • If a famous celebrity or renowned expert leaves a positive review, feature it on your website. Businesses nowadays share reviews of people, whether celebrity or not, on social media.  These reviews on Facebook or Twitter are effective because they are shared by actual people. To be honest, no amount of well-crafted sales talk can compare.
  • Never underestimate the power of a positive review. These seemingly unimportant people are actually important. The reviews help the undecided to give your products a try, and to trust the quality of what you are selling.
  • So, highlight those enthusiastic and ecstatic reviews and reply by saying thanks because it reflects your success and boosts your trustworthiness.

  • Limited-Time Offers

  • When a certain product is only available for a short period of time, people tend to rave about it. The demand increases because in people’s minds, they feel that they should not miss out on this exclusive offer.
  • It’s an effective marketing strategy because people are afraid of missing out of what others are doing. There’s always a desire to be updated and be in the know with all these rewarding deals online.
  • Thus, web visitors will always take action if they know that a sale ends in 72 hours. There’s a sense of urgency that will surely encourage them to participate.

Psychological Tricks You Can Use On Your Website (Part 1)

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In this article, I will discuss how psychology affects consumer behavior. Marketing and psychology go hand in hand in promoting an online business. The concepts discussed on this post are inspired by Robert B. Cialdini‘s book entitled, Influence: The Psychology of Persuasion.

You can understand more competently the concepts of a successful business strategy or the makings of a lucrative marketing campaign by studying consumer behavior. Thus, how you design your website can greatly influence more conversion and increase web traffic.

This will be a 3-part series of blog posts. Below are the first 3 ways to entice your website visitors and increase conversion:

  • Barter

  • The first step is to get their email addresses in exchange for FREE items. Once you obtain their email add, you can now introduce them your products. Market your products in subtly and offer them freebies like an FREE ebook or an 20-day premium to your softwares.
  • In this way, these potential customers will feel obliged to listen to you because you gave them a free item. Now, they will more likely read your emails and view your blog posts. When the time comes they will finally your product and buy it,  they will ultimately choose you more than any website out there, who never really gave them freebies.
  • The concept of reciprocity is the perfect example of Newton’s third law of motion. For every action you give to your audience, there’s always an equal or opposite reaction from them. You website will get more visitors once you give something first.
  • This system of barter has been proven to generate positive results. Anywhere on the internet, you are always asked for your email before you can access a website. You need to sign up first to fully access shopping websites like Amazon, Ebay, Etsy, and Walmart.
  • Web visitors will always ask the question, “What will I get from this?” If you selling a product, try offering a FREE shipping voucher. If you are selling VPN tools, consider educating people about virtual private networks.
Buying fruits in exchange of money

A typical example of barter: exchanging money for certain goods.

  • Commitment

  • One way to strengthen brand loyalty is to create a sense of commitment or pledge. If people follow your website, or if they follow you on social media, they insert themselves in your world. They have now publicly showed their support.
  • They can now easily know what you’re doing and keep up with the latest updates. Humans are known to oblige. So, once you give them exclusive offers for following you, they will also remain consistent to your brand.  They will promote and defend your product.

  • Influence

  • This is related to the 2nd item. One follower can indirectly recommend your products to their friends. You are more likely to have another website follower if you inform them that their friend is also registered on this website.
  • One notable website that uses this strategy is Facebook. The different product pages on Facebook are promoted in such a way that you are told that your friend likes this page. Perhaps, you may wish to give it a “like” too!
  • Influence is a used by, not only Facebook, but also different social media websites. These websites know the power of peer pressure and they know that it’s hard to say no to a friend’s recommendation. We have to admit that when a friend raves about a product on social media, it is notably convincing.

How to Prepare Your Retail Site for the Christmas Holidays

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It’s hard to believe that 2018 is almost over. The holiday rush is among us and we are going big on gifts, parties, and more. For online retailers,  it’s the perfect time to redesign websites with holiday-themed banners. Holiday specials and promotions are everywhere and every business out there is doing the same plan of action. In order to get your business noticed, here are 3 tips for websites this joyous holiday season.

Assorted Christmas Tags

Are your websites ready for Christmas shopping?

  • Tip #1: Start Planning Early.

    • October is the ideal time to start the drafting the holiday game plan. Whatever your business may be, it’s important to prepare early. Holiday campaigns need time to disseminate. Even with the help of the internet, sharing pertinent information takes time. Aside from that, people need time to earn enough money, share the news on social media, and tell their friends.
    • Plus, if you don’t start early, other businesses have already started with their own promotions, and sitewide sales. You’ll be left with only a few potential customers. It’s important to reach out to your target customers before the other websites do.
    • Online retailers should notify about their sales a week or two in advance. They should start spreading information about it in the different social media platforms. Big events such as Thanksgiving, Black Friday, and Christmas should begin marketing 3 to 4 weeks earlier. You can’t expect tons of customers to visit your online store if you just promoted your sale a few days before.

  • Tip #2: Use Custom Images to Advertise Sales.

    • Since it’s the holidays, incorporate Christmas trees, reindeers, and snowflakes to your marketing ads. Text promotions look bland without adding relevant images. Each time you have a special sale make it a point to add timely and vivid photos with your ad.
    • There should be a certain template that you should follow. The individual ads, the holiday website banner, and the social media photos should be uniform. All the marketing materials should contain a watermark of your logo, links to your official social media accounts, and of course, the website.
    • Some  businesses even add a unique hashtag to add a personal touch to the current promotion. So, people online can easily identify the products and services that are currently on sale.

  • Tip #3: Spread the Word Through Giveaways.

    • It’s the holidays so naturally, people are going to purchase and hoard different items. Sometimes, you don’t need to stress about marketing and convincing others to visit your site. You let your customers do the marketing for you. By doing giveaways on social media, people can just easily share your current promotions.
    • Whether your audience is on Twitter, Instagram, or Facebook, you are can do a “like and share” giveaway.  Anyone interested can just repost your status update on your social media accounts. You might be giving out a handful of freebies to lucky participants, but then, the ripple effect of your social media promotion remains unparalleled.
    • Another piece of advice: it does not have to be a social media giveaway at all times. You can just even offer FREE gift to any customers who spend a minimum amount on your website. Remember that during these times, every business is thinking of a unique marketing strategy.  If everyone is doing a 10% off, why not make yours 15%? When every business is offering the same promotion, it’s not much of sale anymore.

Why Free Shipping Matters and How You Can Offer It On Your Website

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It’s NO secret that a FREE SHIPPING offer helps greatly in converting website viewers to customers. According to Comscore’s webinar on February 11, 2010, the resource speaker Gian Fulgoni mentioned that 75% of the online shoppers asked answered that they would switch to another online retailer if shipping was not free during the checkout process.

In a 2008 survey conducted by Forrester Research, online retailers noticed that their web department became larger by 18%. However, 40% of the customers surveyed expressed that they were shocked at the shipping costs. Thus, carts were abandoned upon checkout. Sadly, many orders did not push through.

Two Brown Boxes

The Many Ways to Offer FREE Shipping

The Free Shipping Tactic

In order to generate more sales, several online retailers decided to add FREE SHIPPING as one of their selling strategies. Rather than shopping at Amazon, where shipping rates are calculated per item, customers now prefer websites like Wordery and Book Depository. These businesses make use of the “free worldwide shipping” marketing. How can people say NO to that?

The trend continues to increase and many businesses follow the same suite. There are a variety of ways to offer the FREE SHIPPING strategy:

  • Free Shipping Will Be Available Once You Reach the Minimum.

    • Amazon may not offer free worldwide shipping. However, they utilize this shipping strategy. They only provide free shipping for orders above a certain amount. When you order over $25, you are entitled to a free shipping option upon checkout. The package will be delivered to any U.S. state within 5-8 business days.

  • Flat-Rate Shipping Strategy.

    • Another popular marketing strategy is the flat-rate shipping. This option is cheaper than weight-based shipping especially if the items are quite heavy. The United States Postal Service offers a Priority Mail program to any U.S. destination. With its flat-rate shipping option, the shipping cost is uniform for all packages as long as it is not beyond the 70 lbs. maximum weight.

  • Free Shipping Only Applies to Selected Products.

    • Offering free shipping when you are selling a bundle is ideal. It encourages customers to try out the product bundle. Instead of just buying a piece, you are enticing them to get a bundle + FREE SHIPPING. For example, you can offer a jewelry set that includes a necklace, a pair of earrings, and a bracelet. Group products that complement each other and offer them as a bundle to take advantage of the FREE SHIPPING offer.

  • Limited-Time Offers During the Holidays.

    • Limited-time offers are effective marketing tools in order to cross-sell other items. It’s a terrific way to subtly tell customers to check out other products. Amazon is great at putting together related items. They will show you their “customers who bought this item also bought” list. So, you will end up adding more items to your cart in order to stock up for the holidays.
    • This is also an effective strategy to sell the remainder stocks in your inventory. It’s the perfect move to remind people that this is their last chance to buy multiple quantities. For example, you can offer a buy 5, get 1 promotion.

In conclusion, there are many faces to the FREE SHIPPING marketing strategy. These are only some of the popular options. If you want to know more on Amazon marketing strategies, I’ve posted about it here. In designing a website, it’s also important to take note of these consumer behaviors. You need to study how marketing strategies like FREE SHIPPING affect eCommerce and how it can help your improve your online store.

3 Web Design Tips from Amazon (Part 3)

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This will be last of the 3-part series. For the first part, we’ve discussed Amazon’s color choices, their ability to create a huge demand for their products, and being able to group related products together. For the second part, there’s Amazon’s rating system and their free shipping deal for orders over $25. Now, here’s the last 3 tips you can learn from Amazon.

  • Tip #1: Build an exclusive club.

    • The rating system is effective in creating trust. Customers from all over the world converge and give out their honest opinions on the different products. These established relationships lead to more engagements.
    • These people won’t mind spending a few extra bucks for a special subscription like the Amazon Prime program. With $12.99 a month, customers have an exclusive FREE Two-Day shipping and FREE Same-Day Delivery. Plus, they have unlimited access to songs, books, and photo storage.
    • The customers are in it for the exclusive promos and discounts. It is Amazon’s way of strengthening customer ties and proving to the world they can do more.
    • So, how can you do this? You have to listen to customers and what they want. Offer solutions to their problems. Find out how you can help them. Your answer does not always have to be a product. It can also be through publishing high quality content.
Five People Shopping

A group of frequent shoppers.

  • Tip #2: Consistency is key.

    • If I were to describe the world’s top brands in one word, it would be: consistent. These brands don’t just focus on the months ahead. They aim for the future.
    • A brand is more than its logo. You are your brand. You are the best representation of it. You have to  consistent in showcasing what you want. If you are fickle, you won’t be able to establish trust among your customers. From time to time, you change your message. It confuses everyone and derails you achieving something concrete.
    • In order to convince people and eventually boosts sales, you first need to be sure on what you want, your aspirations, and your goals. Look at Amazon… they have been consistently offering free 5-day shipping if your total is more than $25. Amazon Prime members can take advantage on the unlimited free 2-day shipping.
    • Another famous example is Coca-Cola. The carbonated drink has displayed its supremacy in the soft drinks market. In 2015, Coca-Cola was hailed as one of the best global brands, next to the tech giants Apple and Google.
    • The company logo has been consistently red. It didn’t dare to reinvent itself because red works perfectly fine. The color red exudes boldness and excitement. The bottom line is that there’s no certain rule to follow here, but there are some guidelines that may help you.

  • Tip #3:  “Add to Cart” Buttons.

    • A conversion optimization agency named Proimpact7 studied the usability of different sites and the results indicated that having a call-to-action (CTA) button that had a “buy now” or “purchase now” are NOT quite effective.
    • The conversion rates of these buttons went down by 14.50%. So, if you are setting up your online store, stay away from the “buy now” or “purchase now” buttons.
    • Follow Amazon’s way of just sticking to the “add to cart” button. Not a single “buy now” button is visible in the entire website. The “add to cart” button is a more safer choice for you because customers are sure that they are NOT paying for the items yet.
    • So, they just click and click because they know that sales are not final yet and that shipping cost will still be added later on. The “add to cart” button is a great addition to your website because it is a subtle yet effective CTA button.

3 Web Design Tips from Amazon (Part 2)

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I’m back with another post regarding Amazon’s persuasive ability to get people to buy from them. For the second part, I will list down other web design tips you can learn from Amazon. Previously, I’ve discussed Amazon’s emphasis on choosing colors, creating demand, and grouping items together. Now, here are 3 more tips for you.

Tip #1: Select a suitable product photo.

  • This tip may be common, but if you apply it correctly, the effect on your online business can be massive. If you shop for ASUS ROG Zephyrus M on Amazon, not all laptops are from Amazon. Other online retailers like Computer Upgrade King, and EXCaliberPC sell the same gaming laptop.
  • The laptops mentioned above are from different sellers, but all of them used very similar images. People don’t seem to mind whether they’ll buy from Amazon or choose another retailer because the perceived Amazon quality is still there.
  • Just be sure to choose crisp and sharp images because customers will not buying something without seeing a preview of it. Choosing the right images can trigger a potential customer to take action.
  • Make sure that the chosen images are appealing and it will subtly suggest to “hey click me!” Ultimately, the key here is to use an image that connects with your target audience.  If deemed necessary, capture the images on your own because the shabby photos online may not work.
  • Instead, you create the quintessential photo that genuinely represents your product. You have to remember that emotions come first. People always act on their emotions. So, this is where your pictures come in. It should be able to entice people first, and then, you can justify with intricate product descriptions later.
Four Star Cookies

Stars get you more customers.

Tip #2: Add a rating system

  • The star rating system that Amazon is effective in persuading people to try the products available. So, as a seller,  you don’t have to convince customers to buy a product. The 5-star rating will do it for you. You instantly gain their trust without doing much.
  • Amazon clearly focused on building relationships and trust among its audience. Behavioral psychologist agree to this strategy because, of course, customers will only buy from people they trust. Besides that, customers trust reviews more than what the retailers tell them.
  • When buying a product on Amazon, you would choose the one with having positive ratings. Naturally, instinct will tell you to closely follow the product with more than a 1000 positive reviews.
  • As a customer, the overwhelming positive reviews will make you want to buy more. You feel like you are getting your money’s worth. What we can get learn from this strategy? It’s more effective if you let others do the talking. Don’t carry your own chair. Instead, let the positive reviews carry you and tell the world of your greatness.

Tip #3: Free shipping is hard to resist.

  • The ideal scenario is go to Amazon, buy what you need, and then, log out. However, that is not the case. We all know that we always end up browsing for more items. Trying our luck, perhaps, we will stumble upon a good deal. And Amazon knows that!
  • The daily deals are there for a reason. Amazon knows that you will stick around and browse for more items, which is why they added the “Free shipping” offer.
  • If you order over $25, FREE Shipping will be one of your options once you checkout. Amazon does this for all the items with a “FREE Shipping” tag. So, this would mean that  you will tempted to add more items to your cart just to take advantage of this FREE deal. Without a doubt, adding FREE shipping feature on your website will help you gain more customers.
  • Clearly, people can’t resist when they see the word FREE. Whatever you are selling, as long as you provide a FREE sample, FREE trial, or FREE sneak peek, people can’t seem to say no. Out of all the free offers, Business Insider stated that free shipping remains to be on the top spot. 

3 Web Design Tips from Amazon (Part 1)

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Previously, I’ve discussed Amazon’s ability to upsell, cross-sell, and pre-sell. Now, we will go into details on how they use these strategies. Amazon wouldn’t be the eCommerce giant it is now without these tips and tricks. Below, I will be giving concrete examples and helpful links that will help your online store gain more clicks. So, without further adieu…

Here are 3 web design tips you can learn from Amazon:

  • Tip #1: Colors are important.
    • If you look at Amazon’s product page, you will notice that texts are usually black. Hyperlinks, or the clickable links, are distinguishable because of its light blue color while the prices are noticeable in red.
    • Why is this? Behavioral psychologists suggest that customers tend to click blue links more. The color blue relaxes the mind. Thus, it increases trust and confidence in buying different items online.
    • On the other hand, the color red is connected to bravery and courage. Amazon puts their prices in red for a reason and they would want their customers to take courage. Subtly, it is suggesting to add that item in their shopping cart. It’s no surprise that other websites also use red to promote their annual Christmas sales or their limited-time offers.
    • Choosing the wrong color can make customers leave. So, it’s crucial to think about the different colors when designing a website. I’ve listed the basics of color psychology here. If you need help with choosing colors, these color scheme tools will definitely help you.
Colorful Houses

Learning the uses of colors is important.

  • Tip #2: Create an urgent need for a product.
    • When customers find out that there’s only a limited number left, they will started hoarding no matter what the product.
    • Clearly, Amazon have mastered this and they will indicate how many are left. That’s a powerful strategy right there especially if the customer has been eyeing the product for some time now. It’s going to be hard to resist if he sees there’s only 5 left.
    • Does it work? Yes, because scarcity increases the demand. CXL, an online institute that offers marketing degrees, reported an increase of their sales by 332% when they mentioned that there were only 5,000 slots left. Naturally, people went crazy and they started signing up immediately.
      • How can you create a huge demand for a product?
      • First, you need to identify the need. Ask your email subscribers what to do they too see more on your website. In order to do this, you can create a simple survey for time to answer.  Create forms for marketing and research using these free tools like Tellform, UserReports, and Google Form.
      • Indicate in your survey the specific quantity you are going to release once you received a favorable response from your audience. You need to include also the details of the products or services, such as one-on-one training that gives them exclusive access to hundred of online resources, 50 pieces of personalized journal with tons of freebies, a digital marketing webinar that caters to only 30 participants, and so on. You have to be very specific to get your audience’s attention.
Person Holding a Poke Ball

Person holding a Poké Ball.

  • Tip #3: Group related items together.
    • Amazon does an amazing job in presenting related products together. Their electronics buying guide will encourage you to buy without much of a hard sell. There’s a Nintendo Switch console for sale, and Amazon will suggest other items like the console’s best-selling game: Pokémon: Let’s Go, Pikachu!
    • Both products are sold by Nintendo, which means customers will likely buy them both to save on shipping costs. The take away here is to find out what makes your audience click that “Buy Now” button. For Pokémon fans, seeing the Poké Ball Plus will surely make them click. An additional $40 is nothing to them as long as they get to hold an actual Poké Ball while playing the game.
    • Though you already have a controller for the Nintendo Switch console, the Poké Ball Plus will bring diehard fans back to their childhood. It brings back the old memories. It’s very nostalgic for them so when planning a website, you should know what can make your customers buy an item.

3 Marketing Strategies You Can Learn from Amazon

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Woman Shopping on Her Phone

What can we learn from an eCommerce mammoth like Amazon?

Amazon made public that the company had an income of $60.5 billion for the last quarter of 2017. These enormous numbers are proof that people all over the world go big during the Christmas holidays. Indeed, Amazon is a major player when it comes to holiday sales. So, what can we learn from their strategies in selling a variety of items? I’ve listed a few of their techniques that you can apply when designing your own online shop:

  • Amazon is known to be the best in upselling.

    • So, let’s define upselling first. It is a way for the seller to convince the buyer in spending more money on other products that enrich or improve the main product, which he/she is already purchasing.
    • Upselling is common in fast-food chains when they ask you if you would like some fries with the burger you ordered. Now, upselling is used by a variety of online retailers.
    • Upselling works no matter what industry you belong to. There are countless of ways to upsell. In fact, in the travel industry alone, a survey revealed that 48% of the passengers and 59% of the hotel guests expressed their interest in upgrading and adding supplementary services to their current package.

  • Next is the Amazon’s ability to cross-sell.

    • Cross-selling happens when you suggest related items that complete their existing purchase. These recommended items may be from another vendor and not from your own product line.
    • For example, when you search for a dash cam on Amazon, one of the choices is the APEMAN Dash Cam 1080P Car Recorder. Amazon, then, reminds their customers to buy it with the SanDisk 32GB Memory Card and the Dash Cam Mirror Mount.
    • Since your customers are already buying something, you can use this as an opportunity to sell them more items. Thus, more profit for you! Did you know that in 2006 Amazon gained nearly 35% of its income all because of cross-selling and recommending related items?
    • If you’re buying a car with a monthly payments of $679, adding another $32.79 a month for a complete car care kit does not feel so heavy on the budget. As you can see, it’s not only the online retailers that utilize this strategy. Even the service providers apply cross-selling!

  • Amazon also applies the pre-sell strategy.

    • This means that Amazon is encouraging customers to buy in bundles. Customers will get their items at a reduced price if they add multiple products in their cart. Also, if their total reaches a specific amount (over $25), the shipping cost will be removed as long as the items will be delivered to the same mailing address.
    • This strategy will encourage people to buy more even if they’re not interested in the suggested items. People think they might need someday in the future.

What can we learn about these 3 strategies that Amazon perfectly mastered?

Consumers are after getting a good deal. People feel good when they think they saved a lot of money from taking advantage of the many holiday sales available online. In order to generate more sales for your website, you need to study human behavior. Amazon has proved to have mastered these strategies. If you are an online retailer, it would be a shame if you wouldn’t put these marketing strategies into good use. When designing a website, it’s crucial to applies these helpful strategies.

B2B vs B2C: Designing The Right Website

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When you are building your website, it is important to identify your target audience. Are you directly selling to businesses or are you dealing with consumers? Whether it is a Business-to-Business (B2B) or a Business-to-Consumer (B2C) website, you need to be distinct and straight to the point. The design and details of the website must depend on who the buyer is.

Planning

B2B vs B2C

Both B2B and B2C websites need to come up with an adequate marketing plan. There are instance when both strategies overlap so being aware with the two kinds of businesses will really help you ensure that your website’s marketing strategy is on the right track.

We are going to compare and contrast B2B and B2C companies. We will look into specific elements that are important in each side.

The Process

  • The buying process in B2C website is simpler compared to a B2B. Anyone can just freely browse a B2C website without any problems. The length from choosing a product to actually buying it is shorter.  Customers are guaranteed an easy and effortless shopping experience.
  • Nowadays, B2C websites do not require their customers to register in order to purchase a product or service. They can just quickly select the items they want and click the check out button. Your website will only stand out among the rest if you give your customers an uncomplicated way ordering items.
  • On the other hand, a B2B process is the exact opposite of B2C. It requires a lot of specific details like you need to meet up with a company representative. You will need to submit your proposed plan and the business will evaluate the proposal.
  • After being approved, usually, companies insert their own set of guidelines to be followed. This is common among B2B businesses. In order for another business to avail a product or service, they need to make sure that you can meet their demands. In B2B, it’s nearly impossible to complete a transaction without an initial meet up or a personal interaction.

The Elements

  • Relationships are important in B2B websites. These online businesses focus on a smaller market than the general population. Concentrating on a specific group of customers will help B2B companies to strengthen every relationship it creates.
  • B2B sales take longer than usual because you should consider the company’s insight. It’s more like a give and take relationship. Companies work with you not so much because of your brand’s identity, but it is mainly because of the personal relationship you both developed.
  • With B2C companies, you are selling to different kinds of people. For instance, you selling vegan cookies to the health conscious and double chocolate chip cookies to the chocoholics. There’s also rainbow cookies for kids! So, you have to deal with different types of consumers.
  • B2C companies focus on products instead of offering services. Usually, a B2C company will a variety of products to a very broad market. B2C purchases are shorter than B2B so you need to capture the consumers’ emotion right away.
  • If B2B value relationships, B2C needs a strong brand identity. In order to successfully entice customers, B2C websites should focus on imagery. Creating a need or desire for the product is important. Price drops and sales should be highlighted to get the attention of the customers.

Being able to distinctly identify the difference between a B2B and B2C website will help you generate a marketing plan that fits your business. Then, you can create useful campaigns that will convert website viewers to buyers. If you need B2B tips, just click here while the B2C tips are on this link.

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