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Phoenix SEO – Ways to Increase Landing Page Conversions (Part 2)

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Video in landing page is not just an option; it is a must! That’s what we learned in part 1. So, if you missed it, you can catch up on the tips right now. This post will still be about landing pages, and I will continue sharing ways in order to help you increase landing page conversions.

Person watching a video on the landing page

Person watching a video on the landing page

Keep it Sweet and Short! The time span of a child is short so does adults when it comes to watching a video. You just got to deliver your message and keep them watching in the next 10 seconds for them to watch your 1 minute video. Surely, if you don’t catch their attention they will quickly click-away and that is the end of you.

So what happens if you need to do a 60-seconder video? Well, keep it engaging and worth watching. What you want to say should show in your thumbnail. So what makes a good one? Here are some examples:

  • An image that mirrors the content.
  • One that shows feelings.
  • Simple but great content.
  • The lead character’s close-up.
  • Consistency in your style.

Placing your logo in the video. That way, if you are most likely to be changing it now and then can create the consistency. Thumbnails can have 15% your click-through rate or CTR. So, work on it.

Production Shows Best in Quality. It just have to be the best of the best! Good script and good equipment. If you can’t afford to hire a professional but you need to be doing videos, invest on the best equipment you need. Basically, you need a camera that is steady, a good microphone, box lights, and a high quality editing software.

Video Optimization for SEO. We want to be rank in the page of Google, sure, but how? You can use again your video content in the landing page then add to YouTube and optimize for SEO. After all, a video will end up on Google’s page compared to a blog post. Its potent result became such that SEO is growing along with it. But do not overlook the following tips:

  • Just one video in a page, tag and categorize and the explorer panel will enable display of content related to the tag or category.
  • Utilize optimized metadata which appears on SERP when a site has any inquiry.
  • Do a thorough transcription of your video and put it in your HTML in your landing page so as to improve the keyword search.
  • Host the video in your domain.
  • Try the possibility of embedding your videos to others as sharing could boost your brand.
  • Observe all your videos. Keep the good ones and get rid of those that do not perform.

Compress for a Shorter Load Time. This will make sure that you can load within two seconds for people to stay. If you do not compress your file, then the loading time will be longer which will make your prospects leave. Use apps like VLC Media Player or Handbrake. It can compress your file without affecting the quality of your video. If you want to check, go to Google’s free speed test.

Phoenix SEO – Ways to Increase Landing Page Conversions (Part 1)

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Your landing page could garner more conversions with a video. If you fail, then there is something wrong. Perhaps, your video is too long, could be that your video is not in the right place, and chances are, there is no CTA (call-to-action). Now, let us see why video is important in your landing page and the practices to make yours a success.

Person Browsing the Web

Practices to improve landing pages!

Ten years ago, the landing page video was nothing but a novelty. Today, we are all aware that it is something you need in your landing page to increase your conversion. To be exact, it increases your conversions by 80% and that is a big deal! So, why does it work? The answer is simple. A lot of people are lazy to read, and we are talking 60% here. It also helps them make a decision after. So now, let us find out the different practices to make excellent videos for your landing page.

The first key is to educate. Surely, when someone is in your landing page, that person is interested with your brand and your product. This is now your chance to educate your visitors. But hang in there, you have to make sure the contents is not fluffy or padded to the point of being repetitious. This will cause reduction in people signing in. You just got to deliver everything in less than a minute. Below are some tips for you:

  • Say who you are.
  • What you do and why you stand-out from the rest.
  • Say that you are unique.
  • And why you can help your reader solve the problem.

So, how do you say it in an interesting and creative way in a minute or even less than that? Now, that is the real challenge. If you can do that, congratulations!

Your video should have an understandable goal. Do not put all your goals. Stick to one clear goal and from there, plan the detail of your content. But first, consider what you want to achieve.  Ask yourself, do you want your visitor click on the link? Purchase? Sign up? You’ve got to be specific.

Below are some goals:

  • Purchase on the landing page.
  • Click to another page for the form.
  • Download an app, a tool, or incentive like downloadable content or a piece of digital, etc.
  • Share to friends.

Your video should be highlighted. Put your video above the landing page that is visible even without scrolling. This is called the fold. When placed in the right place conversion will surely increase by at least 15%. To make it more inviting, why not use a lightbox? This is the type that when clicked to zoom, the product pops up larger but the page behind is dark. This has a track record of another 20% increase in the conversions.

Make a powerful CTA. Never make a good landing page with a video and not include a call-to-action because you are wasting a lot of effort. It just wouldn’t work. Write something like “Subscribe Now,” which gives the rise for immediacy. That directs them to a sale conversion.

Phoenix SEO – 5 Important Elements to Make a Great Landing Page

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To get the deal right away, make your landing page simple just like your Instagram profile. If you want it long, then, make it very interesting. You’ve got to be real smooth and easy. Check out the tips below on how to make your landing pages work:

  • Be concise!

  • Know the target market you are writing for. The graphics can be a great addition but the bottom line really is the copy. You should be able to make the reader stays. Aside from that, your writing should be personal that the user is moved to action.
  • An example is Shopify. You can check it out to see that its statement is clear, which can immediately tap the person’s desire. Users can make easily scroll down the page and that is important.
  • You see, the landing page has the largest bounce rate in your website. And we are talking about 70 to 90%. True, bounce rate is not that bad, but it is critical. What makes it harder is you are dealing mostly with the younger generation. Millennials, by the way, prefer a minimal copy and hero banners (the first visual that a user sees on the site.)
  • And we haven’t touched on microcopy yet. Think about SEO easter eggs, the stuff you see on buttons. You should be concise without sounding so generic like say “buy now” which all websites say, right? It has to be personalized.
  • Instead of just saying “BUY,” they personalized it by saying, “Shop the Look.” Don’t be just anybody, be unique! Make an awesome microcopy.

  • Someone is testifying for you.

  • You need a social proof. No one knows your credibility, but you. Sharing widgets is not enough. So, someone else should state that online. After the social proof, take it from there. Make them trust you more. Another way are reviews and testimonials.
  • The thing is, if big companies trust you, they should too. That makes a good conversion.

  • Give it some space.

  •  Your landing page does not need clutter. You shouldn’t fill your landing page with so much. It does not mean that an empty space between elements is boring or is wasted. It does make a big difference in the outcome. Actually, not putting a navigation menu can result to a 100% conversion. Why? Because it is simpler, it is clearer, and no feeling of being rushed into something. The space will surely help them to decide.
Photo of Woman Looking at the Mirror

Your business needs a face. People should not think that they’re dealing with robots.

  • Images that has the line of sight.

  • Let your user focus on something like a human face, noisy and full of things to say, just as human as the user. That is something no one can ignore, the face and the noise, especially if there is a sort of line of sight to follow. So, human face and then the content. It makes it more powerful.

  • Moving objects & videos.

  • Motion can be created by using a bit of animation or footage. Adding a video can result to something that can captivate your visitors. Its capability of conversion is 86%. So, adding that motion in your landing page is a sure winner!
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