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The Don’ts of Web Design

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When an average person thinks of websites, they equate it sales immediately. They think a flashy logo or a huge banner will do the trick. A good web designer will tell you that will not bring in sales. There are website elements you need to need to be aware of.

To be able to effectively attract customers, you should not include these features in your website:

  • Do NOT place boxes everywhere.

    Imagine a website with a home screen that filled with boxes of different sizes. In those boxes are different images. Surely, that’s one disorganized page and it will give its readers a headache. There should be a certain structure to follow. Perhaps, you can group similar items in one page. Do not overcrowded a page and give the images some space to breathe.

  • Do NOT put too many irrelevant ads.

    Yes, you need some money to run a website, but if your website contains 70% ads and 30% content, you are heading the wrong direction. Making advertisements a priority is a terrible idea. No one would want to visit a website that has more ads than content. What makes people come back to a website is CONTENT. Your website visitors will be pleased if you teach them, provide guides, and upload tutorials.

  • Do NOT use 7+ colors.

    You are making a website, not a rainbow. Please do not overwhelm your website visitors by showing them a variety of colors. Your preferred of colors should not clash. Find the right color palette that fits your website. If you are not great at choosing colors, consult a web designer. You should only use 5 colors at most.

  • Do NOT write blog posts that are 1,000+ words long.

    No one wants to subscribe to a blog that contains lengthy posts. It would be boring to read an 2000-word article that has no paragraph breaks. Posts should be at least 500 words and if you go beyond, please make sure to group your ideas by using bullets. Break your content by writing shorter paragraphs. If it something really long, then, do a series of posts! That way you will also give your readers a reason to come back to your website.

  • Do NOT just post about random things.

    Speaking of blog, do not just talk about what you ate or that you just woke up. Every post should have a purpose. If you have a personal blog, talk about a book you just read, a movie that you recently watched, a road trip, a career change, or a future project. If you are just going fill your posts with LOLs and emojis, post on social media.

  • Do not fill a page with keywords.

    Google will know and you will be penalized for stuffing keywords into a page. What you write should make sense. Just go with the flow and do not try to fill one page with 40+ keywords. Only add them as you see fit.

  • Do NOT make your website visitors find something.

    If your navigation is not clear, then, you are building a website the wrong way. There should be a structure and important elements like a search bar, contact details, and sign up button should be visible. This is not a game of hide and seek. Your website visitors should not be looking around for the phone numbers. Imagine if you need to go through 15 different pages just to buy an item. Online shopping should make life easier!

  • Do NOT make your website visitors wait.

    People don’t have the patience to wait for your website to load. 10 seconds is the limit for website visitors to wait for content to load according to NNGroup research. After that, they will become frustrated and leave your website.

Web Design Features That Increases Sales

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If you are not able to boost sales despite tremendous efforts on social media, then, you have a problem. There are many contributory facts to this conundrum. The truth is that your website design can make a powerful statement on the buyers and their choices. You might want to improve certain features to encourage visitors to buy or contact you. The goal is to convert a visitor to be a buyer. If you have a lot of traffic, but little conversions, you might be wondering why.

Well, 94% of the first impression is based on the website’s design. To add to this, 75% of the users will conclude the credibility of a brand just by looking at the website.

Here are some techniques that can help you improve your own website and increase sales:

  • A VERY CLEAR AND UNIQUE VALUE PROPOSITION (UVP)

    It is the very reason why a potential customer should buy from you and not from your competitor. Make your UVP clear and obvious. Assure clients that you can provide products and services that is different from the rest.

  • WHITE SPACE

    Do not clutter your website especially on a page that you will sell something. Focus on the product, the description, and the price. When you indicate other unnecessary information, it can confuse people and they might not proceed with the transaction.

  • EASE OF USE

    Remember to put the vital content “above the fold” so that it will be visible without scrolling. Contact numbers, email addresses, and live chat should be accessible. If website visitors have a question, they can easily inquire about it.

  • VIDEO

    It still remains as one of the powerful mediums now. Allocating a space for video usually increase sales and conversions. Some companies were able to record a 144% increase in sales.

  • COLOR

    Consider your audience. If your target market are mostly women, then choose a lighter shade of purple, blue, and green. For men, darker tones of black, blue, and green are effective. Avoid colors like brown and orange. A change in color may result to a 21% conversion.

  • VIRTUAL CHAT

    It is good for a future buyer to know that they can have a quick chat online while they are looking into the different products and services. Real-time chat can increase trust. Potential clients will prefer sites with excellent customer service.

  • SHORT FORMS

    Customers do not want to give information about themselves just to score that free download. Go only for first name, email address, and zip code. If you are using Captcha test, try turning if off. See if the response rate is higher.

  • HEADLINES

    That big headline on your website should be able to answer your potential customers’ concerns. Whatever their concern might be, those big and bold text should make a statement and increase confidence in your brand.

  • FREE OFFERS

    Who does not like free items? Everyone will sign up when they see the word “free.” So, make sure your FREE sign is large and very visible. Add the fact that they don’t need to answer a bunch of questions and that they can immediately claim their item.

  • A/B TESTING

    Continue to test small changes on your website. It might have a little movement, but remember to change one at a time. You might want to try to change the CTA button color first. Then, you can change the placement of text or other elements. Wait for a few weeks before evaluating the data. This way, you will know if the change is permanent or you need to revert back to the original layout.

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