Have you noticed that every website you visit with wants your email address? Have you ever wondered why they hope you would give an email that you would actually use? Undeniably, email marketing is one of the persuasive tools in terms of ecommerce. According to eMarketer.com’s survey, more than 80% of U.S. websites agreed that email marketing was an essential mechanism in gaining and retaining customers.

In this post, you will know kow to effectively use your email list to acquire more customers.

• Include “How To” Guides for Your Customers

  *Use this opportunity to build anticipation for their orders and increase their likelihood of availing more products from your website.

  *Provide a guide to help them with complicated purchases. You may include a blog post about the proper care for their purchased item or you redirect them to your website so they can watch video tutorial regarding the step by step guide on how to assemble it properly.

  *This may seem unimportant to some, but this is specifically helpful in expensive purchases. A simple email can make customers feel at ease and you will able to help them eliminate any doubts customer service issues.

• Abandoned cart emails

  *A practical approach to to reconnect with customers and remind them of their visit to your website.

  *These emails should really remind them that they were interested on this item and that this is something they want in their life. If the customers feel the need of the product,  they will surely go back and restore their abandoned carts.

  *They just need a nudge.  Inform them that they forgot something on their cart and they are a step away from completing their transaction.

• Special offers

  *Send your loyal email subscribers a little token of thanks. For example, you can thank them for being one of your loyal customers and include a discount code on the email. To use this code, they need to input the specific code on checkout.

  *Give them ideas on how to use the discount code, you may want to add a list of your bestselling products.

• Reconnect with customers

  *Say hello to your former customers. If they have not bought anything in a while, try reaching out. Send a “we missed you” email and include details such as new products  and new features of your website that they may have missed.

  *Like your loyal customers, you can also offer a limited time offer to entice them to visit your website and buy something. Make it worth their time by offering a 30% off on selected items.

  *This is your chance to tap your audience potential. Think of creative ways to visit your new website and they might like something on your store. If you won’t offer discount coupons, offer a store credit instead and they might just put the store credit into good use.

It will take your customers something special to notice your reminders. You strategize on creating captivating subject lines. Email marketing proves to be one of the productive ways to connect with old and new customers. To stand out from the rest, you need to add a personal touch and create more offers that customers actually want.