Strategies to Gain More Conversions

Numerous businesses have adapted the concept of e-commerce over the years. It is evident in the rise of various online stores that are manufactured to sell. However, a good-looking website helps, but it is not everything. You can use these tips to help your business gain more customers and eventually, increase sales.

• • Prevent Choice Paralysis.
    What is Choice Paralysis to begin with? It happens when there is just TOO many choices presented. It is great to present customers unlimited options, but too much might confuse them. To avoid Choice Paralysis, you must give suggestions to what to buy, provide buying guides, highlight bestsellers. For example, let us take a look at bookdepository.com. On its homepage, it gave a suggestion to browse new releases. If you do not want to buy those, the bestselling books are indicated just below it. They also compiled a list like: best books ever, best children’s books, best cookbooks, and so on. All the books are not on the homepage. It is important to present less products so that the customers can have more focus.

 

• • Provide a Preview of the Product.
    Like in most physical stores, customers want to see what they are buying. Same is true with online stores. You must show the product. How? Provide pictures and not only that, customers should have the option to zoom in for better viewing. If you are selling books, provide the final book cover, dimensions of the book, and other details that will help the customer. If you are selling shirts, pictures of the shirts in several colors should be available. Sizing charts also come in handy so that the customers can easily compare the different sizes. People buy based on what the a certain product looks like. Of course, they would not buy an overripe tomato, or a dented can of sardines.

 

• • Allow Customers to Try the Product.
    When you go to a grocery store, they would give out a free taste of the different products they have. Even online, it’s also important to let the customers try the product. Software companies nowadays provide a free version of their programs. You do not have to necessarily buy these products to be able to use them. If you like it very much, you can choose to upgrade. This is a great strategy because when customers like your product and it is great, they will depend on it. When they depend on it, they will most likely avail of the premium version of the product. Do not let your customers imagine on what the product will be like. Instead, let them try the product and sooner or later, you will win customers.

 

• • Generate a Desire for the Product.
    It is essential to grab the attention of the potential buyers. Once you have it, gain their interest by how these products are beneficial to them, how these products are different from the rest. If they are already interested, create desire for your products. They will act on that desire because they know by now how beneficial the products are. If they are still having second thoughts, you can develop a sense of urgency like a limited time offer of 15%, or an offer of free shipping on the all orders placed within 24 hours.