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What is microcopy and how does it impact your website
/in Blog /by Ed SmithWhat if we told you there was one little tweak to your website that could significantly improve your conversion rates? Well there is, and it’s called microcopy. What is microcopy? Microcopy are the small bits of text that help to guide and alleviate the concerns of the user. An example of this can be […]
Web design trends for 2018
/in Blog /by Ed SmithIf you’re creating a new website in 2018, there are certain trends you should be looking to take advantage of. Some of them were already being established in 2017—such as the need for mobile first design—but some are completely new this year. Be careful, however, that you don’t go overboard by incorporating too many […]
5 reasons you should add a chatbot to your site
/in Blog /by Ed SmithChatbots are a booming business sector in the online ecommerce world. In 2016, the US market for chatbots was worth an estimated $703 million with a CAGR of 35.2% from 2016 until 2002. Chatbots offer a huge amount of benefits to business owners and ecommerce stores so it is no wonder the market is […]
Navigation menu design trends in modern sites
/in Blog /by Ed SmithDesigning a navigation menu that works can be one of the hardest tasks for your new website. If you have a lot of pages and information to get across, you only have a limited amount of space to do it in. Luckily, the web is huge and there are a massive number of example […]
How to make your internal site search so much better
/in Blog /by Ed SmithThe internal search feature of your site can be hugely important—it’s actually crucial if you are an ecommerce store. But so many internal search systems suck. The truth is that no one wants to waste their time searching through your site looking for something in particular when they can just enter a few words […]