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What You Need to Know about Content Optimization
/in Blog /by Ed SmithContent is king as the SEO experts love to say. But it’s not just enough to create great content on your website, you need to make sure that you optimize it so that people can find it. If you don’t, it doesn’t matter how good your content is, it will never get read. Keyword research […]
The Down-Low on Keyword Research in 2020
/in Blog /by Ed SmithKeyword research has consistently been a key piece of SEO. For quite a long time, SEO specialists have invested a colossal amount of energy to find the best keywords that convert. The year 2020 will be the same. Keyword research remains essential in 2020 Keywords help business owners to win organic traffic. In any case, […]
Starting Metrics to Look at When Beginning SEO
/in Blog /by Ed SmithSEO is tough for beginners. There is a lot of work needed to get a site ranking well in Google. There are also a lot of metrics that need to be tracked in order to make SEO a success. When it comes to looking at what metrics to track and how to track them, it […]
Everything You Need to Know About Optimizing SERP Click-Through Rates
/in Blog /by Ed SmithThe click-through rate of SERP results isn’t discussed that often in the world of SEO. So we’ll forgive you if this is the first you are hearing about it. But optimizing SERP CTRs is important. It’s not enough to just be at the top of Google, anymore. You also need to make sure that users […]
Tracking Your On-Page SEO
/in Blog /by Ed SmithPerforming on-page SEO on your website is important, but so is tracking what impact your optimization is having on your website’s performance. Otherwise, how are you going to know that what you are doing is working? Don’t leave it to chance, here’s how you can track your on-page SEO. Start by tracking keywords Keywords are […]