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New reviews are crucial to the success of your business
/in Blog /by Ed SmithEvery business owner knows that reviews are important. But what they may not know is that just how important recent reviews are compared to older reviews. Just how new does a review have to be to hold value? A recent study has found that 85% of consumers think that reviews that are older than […]
Why site search is so important
/in Blog /by Ed SmithSite search shouldn’t just be viewed as a convenient tool for your customers to quickly find what they are looking for. Site search is also a sales tool for E-commerce websites, similar to walking into a store and asking an employee where a particular item is. The hidden benefits of site search are becoming […]
Why URLs are so important
/in Blog /by Ed SmithURLs are incredibly important but often overlooked. That’s because the URL structure of your website will dictate how easy your content is to find and how well Google ranks your content. Take the example of Wikipedia and Linkedin. For almost any information-based search term that you use, Wikipedia ill pop up at the top […]
Steps You Can Take to Massively Boost Your SEO
/in Blog /by Ed SmithImproving a website’s SEO is a constant endeavor. Year in and year out, Google rolls out new algorithm changes that send SEO experts running to keep up. If you’ve been doing SEO for a long time now and not seeing results, you might need to revamp your strategies. When it comes to keyword optimization, relevance […]
Use Your Old Content to Add More Content
/in Blog /by Ed SmithIf your company has been around a long time, longer than you’ve had a website, there’s a chance that there are blogs, essays, clippings, and product launches you’ve written about but don’t have online. And there’s nothing wrong with bringing all of this old content online. Don’t worry, Google won’t slam you for publishing old […]