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The battle of SEO vs. PPC
/in Blog /by Ed SmithWhen talking about digital marketing, there’s this never-ending argument about which is best: SEO or PPC? While many say that PPC isn’t the best choice, both have its advantages if used properly. SEO has a lasting effect but it takes time to see the results. In contrast, PPC offers an instant result but it […]
SEO Strategies to Consider for 2019
/in Blog /by Ed SmithSearch engine optimization is an ever-changing field. What worked two years ago won’t be the best methods today. And with 2019 rolling in, you have to ensure that your top spot on the SERPs remains solid. It’s a fact that the top result will get more exposure, clicks, and conversions. So when it comes […]
SEO Blogging Mistakes You Are Probably Making
/in Blog /by Ed SmithIn the midst of the changing Google algorithms, one thing is constant: the value of great content. This is why website owners run blog pages as an effort to optimize keywords and boost their site’s ranking. However, there are times when great content won’t rank. As much as a well-written post is ideal, it’s […]
How to Use Your Blog to Improve SEO
/in Blog /by Ed SmithAlmost every company would have a blog nowadays. Besides, it’s an SEO staple and an ideal way to optimize profitable keywords. However, not all website owners understand the full potential of blogging. For some, it’s just about writing content, packing it with the best keywords, and hitting the publish button. But in the bigger picture, […]
7 Reasons Your Small Business Should Invest in SEO This Year
/in Blog /by Ed SmithAs much as SEO brings in a lot of sales opportunities to business, not all owners are interested in investing in it. They are more bent on spending their precious dollars on improving their brand, buying that new office chair, or just saving it for whatever its worth. For those who own a business […]