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Things You Need to Know When Creating a Sitemap
/in Blog /by Ed SmithYou’ve probably thought about building a sitemap for your website. It’s a well-known strategy that helps with SEO. Google even provides an exhaustive resource on how to make one. Unfortunately for most people, it’s easier said than done. Making a sitemap can get a little too technical and discourage you from making one. Now we […]
The impact blogging can have on your small business
/in Blog /by Ed SmithThere was a time when blogging was only ever used as an online journal for self-expression or for keeping track of activities. Things change quickly, however. Today, blogging is a key part of corporate strategy and it can have a big impact on your bottom line. Small businesses in particular struggle with visibility and getting […]
What Should You Blog About?
/in Blog /by Ed SmithSimply putting out content isn’t enough. Statista says there are 31.2 million bloggers as of 2019 in the United States alone. WordPress, the world’s leading content management system, is estimated to power more than 75 million websites. This means you have just as many WordPress blogs to compete with! (And this is just one platform) […]
What is Social SEO?
/in Blog /by Ed SmithSocial media marketing (SMM) isn’t unheard of. On its own, it is a useful channel for increasing visibility to a wider audience, interacting with customers, and strengthening your brand. According to Social Media Examiner (2017), 96 percent of small and medium businesses have admitted to using social media in their marketing strategy. So if you […]
How to Use Optimization to Avoid a Penalty
/in Blog /by Ed SmithGoogle can literally make or break you in the online world. And it all depends on how you optimize your site. If you do search engine optimization or SEO “right” then you will see an increase in rankings and traffic. Any wrong move will pretty much doom you with the dreaded Google penalty. In this […]