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Understanding the different types of SEO
/in Blog /by Ed SmithThe world of SEO is huge and complex. Because you are trying to game one of the biggest companies and the most visited website on the planet, it’s no surprise that there are so many different approaches. Broadly speaking, there are four main types of SEO that people agree on. All of them aim at […]
What does a high-quality blog post actually look like?
/in Blog /by Ed SmithEveryone tells you to write high-quality blog posts so that you can get more traffic, build trust and eventually earn more money through your website. But what does a high-quality blog post actually look like? It’s not, as some people believe, sitting down for half an hour, smashing out a convoluted 300-word post, grabbing […]
The most common on-page SEO mistakes
/in Blog /by Ed SmithA lot of the focus in the SEO world today is about creating great content and then promoting it like crazy. SEOs spend most of their time focused on off-page SEO tactics in order to earn as many backlinks as possible. But too much time spent off-site can mean you fail to focus on your […]
How to do image SEO
/in Blog /by Ed SmithImage optimization is often overlooked in the world of SEO. With so much on-page and off-page optimization, it’s easy for image optimization to get lost in the noise. That doesn’t mean that image SEO is any less important. There is still plenty to gain by spending time optimizing the images on your websites. It’s […]
How to protect yourself against negative SEO
/in Blog /by Ed SmithEveryone is fighting over the same five or so top ranking spots in Google. For some search terms, this can mean dozens or even hundreds of companies competing for the same few spots. Most of these companies are going to use white hat SEO to try and better each other. But some companies might try […]