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Keywords v keyphrases: what is the difference?
/in Blog /by Ed SmithIf you’ve looked into doing your own SEO for your business, you’ll have probably come across keyword research. And you’ll probably know that is is an essential first step if you want your site to rank well in Google and other search engines. If you’ve learned about keyword research then you’ll probably have come across […]
Why you need to focus on the long tail
/in Blog /by Ed SmithLong tail keywords are a great way to ensure that your website gets some traffic from Google. These are very specific phrases, usually containing several words, that get less traffic than broader search terms. But because they are more specific, it is often easier to rank for them and conversion rates are higher. Here’s how […]
Understanding keyword stemming
/in Blog /by Ed SmithGoogle’s ranking algorithm has become significantly more advanced than what it was a decade or so ago. Then, ranking was a matter of over-optimizing your content for a single word or very specific phrase. But today, Google is much, much smarter. Google can now understand different word variations. It knows that run, running, and […]
How to rank with cornerstone content
/in Blog /by Ed SmithCornerstone articles are the most important, topical and relevant pieces on your site. These are the pieces that you really want to rank high in Google and the ones that will bring in the most traffic if you do. Unfortunately, they are almost always focused on the most competitive keywords. So how the heck do […]
The business owner’s guide to using headings
/in Blog /by Ed SmithHeadings are an important part of any piece of content. They don’t just help readers to navigate your text, they also allow Google to better understand what your content is about. Using headings sounds easy, but they can be tricky. Here’s what business owners need to know to make sure you’re using them correctly. […]