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How to optimize Google My Business
/in Blog /by Ed SmithA strong Google My Business listing is a crucial part of your local SEO strategy. Without one, you’ll really struggle to be found in Google’s Map pack. Your organic rankings may also take a hit, too. What position and how often you show up in Google’s Map results depends on several things, including relevance to […]
How to check the speed of your website
/in Blog /by Ed SmithThere has never been a more important time to have a fast site. Thanks to the huge rise in mobile browsers, having a speedy website is no longer an option, it’s absolutely crucial to your success. It’s so important that Google is even starting to use page speed as a ranking factor. The result is […]
What is pay per click marketing?
/in Blog /by Ed SmithPay per click marketing (or PPC for short) is a method of advertising on search engines. Rather than try to rank organically in Google’s search results, you pay for the ads that appear at the top of the results. What’s different about PPC compared to other online advertising methods is that you only pay when […]
How to rank well for less
/in Blog /by Ed SmithSEO can be expensive. Big companies invest tens of thousands of dollars into their SEO efforts every month. But effective SEO doesn’t have to break the bank. It’s more than possible to find a high-quality SEO service provider who won’t charge you a fortune. But it’s not easy. If you’re looking to have SEO work […]
How to get to the top of local results
/in Blog /by Ed SmithLocal SEO has become much more complicated and much more competitive than it once was. There are now almost as many local SEO ranking factors as there are organic ranking factors. Spamming a load of citations isn’t enough to rank at the top of local results anymore. That’s why this guide is going to set […]