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Getting Listed on Apple Maps – 3 Simple Steps
/in Blog /by Ed SmithApple Maps is an emerging platform on which businesses can get listed, the same way that they would on Google Maps. Getting listed on this platform boosts the visibility of a business across the internet. But unlike Google Maps, Apple Maps requires specific steps before they can publish the listing. Fret not because Apple Maps […]
How to Do Local SEO Keyword Research
/in Blog /by Ed SmithLocal keywords are pivotal in the success of an SEO campaign. It’s also what sets local SEO apart from other methods. And if you’re marketing a business, you must utilize these local search queries. It will help search engine crawlers attribute your business in the right location. Also, it will bring your pages closer to […]
How to Rank in Both the Map Pack and Organic Results
/in Blog /by Ed SmithAside from the organic results ranking, businesses are also aiming for the Map Pack. This is also called the 3 Pack, which is the search result just below the sponsored pages. It has the Google Maps snippet and the listing of the top 3 businesses. Take note that the Map Pack may have less than […]
How are Customers Finding Local Businesses?
/in Blog /by Ed SmithThe consumer behavior is changing rapidly — almost as much as Google is changing its algorithms. Over the years, consumers have found various ways to look for local businesses. A big player here is the introduction of mobile devices, which caused a boom in search traffic all over the web. It’s no longer just about […]
What You Need to Know About the Google Knowledge Graph
/in Blog /by Ed SmithBack in 2012, Google unveiled its Knowledge Graph tool. This is intended to display collated information about a business, so internet users no longer have to click on a webpage. From its humble beginnings, the Knowledge Graph has experienced changes as well as the integration of more tools. But the question is this: does it […]