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A Guide on Bing’s New Link Penalties
/in Blog /by Ed SmithJust recently, Bing released a new set of link penalties. This will sanction websites that rent subdomains, use private blog networks, perform manipulative cross, site linking. This move is marked as one of Bing’s toughest takes on abusive ranking tactics that website owners use. Over the next months, we can expect these penalties to take […]
The Role of SEO in Bad Publicity
/in Blog /by Ed SmithBad publicity is a game changer among businesses. It can ruin a brand’s reputation and cause substantial damage, especially in the financial aspect. And if you own a small business, you’re at a higher risk of getting slapped with bad PR. But instead of fighting back with negativity, you can use a more powerful tool: […]
How to Leverage Your Google My Business Profile
/in Blog /by Ed SmithEvery business that wishes to improve its local online visibility needs a functional and well-optimized Google My Business (GMB) account. After creating an account for your organization, it’s important to optimize it in every possible way. GMB offers excellent potential to engage with your customers and to market your products or services. Here are four […]
Tips to Secure SEO Buy-In
/in Blog /by Ed SmithSome organizations have a distant relationship with SEO. They see SEO as another language, something that they can’t speak and don’t find the reason to do so. This makes getting buy-in a very difficult process. SEO experts have to bridge the gap to get these organizations and companies to sign up for their service. Some […]
What to Do After Google’s November 2019 Update
/in Blog /by Ed SmithEvery Google update sends site owners worrying about how their websites will fare. Some will go down, while others will be sent up in the rankings. This uncertainty is the reason why the November update is yet another worrying move from Google for site owners. Still, there’s no need to panic. John Mueller from Google […]