How to Optimize SEO During the Holidays? (Part 2)
If you have read part 1, you would know that I already discussed the planning part. Now, I will continue discussing the topic, and I will explain in detail 4 things:
- Publicity Scheme
- The Technical Side
- Internal Links
- Metric Plan
PUBLICITY
Now that you have your content plan, go and work with both your paid and social team. You need these so you can be seen by people. Reinforce your content with paid social media like Twitter, Instagram, Youtube, Facebook, etc.
It is a good idea if you could put links in your social media postings. That way, many people will be able to learn about your content, and then, they can share your content in their own social media channels. This works well with events, giveaways, promotions, and newsletters as well.
TECHNICAL
There are many technical errors that happen during the holiday season, and one common problem is that business owners are not prepared to meet the increase of the holiday traffic. To avoid this, long before the holiday, have a very fast and powerful server ready to accommodate the rise of the traffic and to avoid the website to crash.
LOAD TIME
Let us now pay attention to the mobile phone users. Have a landing page that can load less that 2 seconds. If you do it with 1 second, that’s even better! If your customer does not have a good shopping experience, this will surely affect your holiday sales. So, never neglect this important factor in order to make most of the gift giving season.
Related: Why Page Load Speed is Important for SEO
CHECKOUT PROCESS
Study tells us that there is about 70% of abandoned carts during the holiday season. So, make sure that you optimize your check out process.
Here are some practical tips:
- Decrease the checkout pages.
- Lessen the information to be filled up.
- Have another option, the guest checkout.
- Testing the changes.
Related: Reasons Why User’s Abandon Their Shopping Cart
INTERNAL LINKS
Internal linking is an underused scheme that can be used to fortify vital landing pages. So if you have pages that are interconnected, you should make sure that you have an internal link that goes to the main menu.
Make it a habit to look for the chance to benefit from the internal link opportunities. You should also create link in your website coming from the other websites. Bloggers commenting about your products are vital as well. So, make sure you have that in your site. These things could very well get you excellent links to your site, which boosts your web traffic and website functionality.
Related: Website Blunders to Avoid
METRIC PLAN
To do this, you need to know what changes had a tremendous effect on your website. Set up the metrics so that you can easily differentiate how your site performed during important events especially the Christmas holidays. Know the relevant keywords, and all the website activities that contributed to your booming website. Basically, that’s pretty much it. These 4 crucial additions will give you an idea where you stand.
