Five Ways to Make your Website more Functional

Websites have been a great tool for sales and marketing. Now, people prefer to shop online than go to an actual retail store. They search for directions and contact numbers online before they actually decide to drive for miles just for one product that they have been anticipating for a long time. If you are business owner, this list will give you an idea on how to make your website beneficial and useful to your target audience.

 

1. Have clear Call-to-Action buttons.
   What are these CTA buttons? These are the “Shop Now”, “Buy Now” buttons customers can click to access your available products online or they can be “Contact Us Now!” sign wherein you added your business’ phone number or email address. Give those important details and make sure they are within reach. Do not make customers click several pages just to get answers.
   Having an FAQ page also helps. You can list all the frequently asked questions in one area and give it a concise answer. Adding fluff and flowery words will not help. These are your action items. You want these items to help your customers and hopefully, they will end up buying something from your store.

 

2. Do Not Require to Sign Up.
   Websites these days have an option to “Shop as Guest”. Registering before you can buy online is not necessary. If you require customers to sign up, you just made a stumbling block for potential sales. Impulsive buyers will change their minds if the buying process is tedious. Let your customers shop with ease and with less textboxes to fill.

 

3. Provide Guides.
   You have now a “Buy Now” and customers can shop as guest. The next tip is to educate your customers. Provide tutorials on how to shop smoothly. Help them on how to achieve the product’s fullest potential. For example, if you are selling beauty products, you can include make up tutorials perhaps. You can also provide style guides if you are selling dresses. Give out visual guides on outfits for various seasons. Whatever your business might be, set a page for customers to learn.

 

4. Simplify your Site Design.
   I have always said this in my previous posts, too. You do not have to choose a colorful design. Embrace the white space so customers can see your products clearly. Allow them to click on images for better viewing experience. Keep the design simple. However, you can make your CTA buttons vibrant. You make these buttons stand out. Make customers want to click that “Shop Now” button. Do not focus on the design; focus on the buttons.

 

5. Make sure your links work and make sure customers know that these are links.
   Check all your buttons. It would be a shame if someone decides to buy and then, your “Shop Now” button did not work. Verify that these important links get redirected to the correct path. You would not want to see an HTTP 404 or the page not found notification.
   If the customers are searching for a particular item, make sure that these links are visible and that they know it is a link. These links will help them get to a product that they want. If you want to find out if your website has 404 errors, check this out. (I hope I made that link identifiable or else, I failed at following my tip. In case you missed it, this website will help you catch 404s!)