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What You Should Expect From An SEO Report

When you hire an SEO service, reports are to expected. Each might contain different information depending on the provider. But the bottomline is that it should give you a clear idea of how it benefits your business. Sadly, this isn’t usually the case. Most SEO reports contain either useless details or too much technical jargon. […]

What You Need To Know About Website Accessibility

It’s been 30 years since the Americans with Disabilities Act was first signed into law. But its impact on website owners has not emerged until recently. In 2017, international law firm Seyfarth Shaw reported a 16 percent increase in lawsuits related to the disabilities act. Most cases were due to non-compliance, particularly around website accessibility. […]

What You Need To Know About Google’s June 2019 Core Update

Google released the June 2019 core update on June 3. While they say it isn’t a major update, site owners and SEOs think otherwise. Websites are experiencing massive changes as updates continue rolling out. If you’ve been keeping track, it isn’t the first time this happened. Last March, SEOs saw sudden changes in how Google […]

What Local Stores Need To Know About Google Local Inventory Ads

There’s no denying that in-store shopping continues to lose its charm. Why would people bother going to a store when they can just shop online? According to Kibo’s 2017 Consumer Trend Report, 80 percent of consumers are less likely to visit a store if their website doesn’t have an inventory of their products. Growing  online […]

What Local Businesses Need To Know About Bing

Google may be the top contender in the world of search engines. But Bing can be just as useful for local businesses, especially when combined with Yahoo! Search. Of course, you’d have to master them since their algorithms work a bit differently to Google. Today, you’ll learn a few interesting things including: Why Bing is […]

What Is E-A-T And Why You Should Care

No, this isn’t an article about food. Not for human consumption at least. Rather, it’s the kind that makes Google decide just how appetizing a website is for users. If you run a website, you’d want nothing more than for Google to serve it as a main course. That is, you’d want your pages to […]

Just How Much Does Google Update Its Algorithm?

Google has been quite the busy bee as of late. Within three months, they managed to roll out not one, but two core updates – March 2019 and June 2019. By July, Google will start ranking new websites using their mobile-first index by default. It kinda makes you wonder… how much does Google change its […]

How To Improve Your Page Speed

Page speed is an important factor in SEO. If it isn’t fast enough, people won’t want to stay on your site. According to Google, mobile pages that takes more than 3 seconds to load lose half (53%) of their visitors. You don’t want visitors bouncing off to competitors now, would you? If you want to […]

All New Websites Will Be Indexed Using Google’s Mobile-First Index From July

Everyone’s eyes are on the latest Google core update released early this month. But did you know that there’s something bigger coming in July? Google started talking about moving towards a “mobile-first” index in 2016. In case you missed their official announcement, it will finally be enabled on July 1, starting with new websites.   […]

A Beginner’s Guide to TF-IDF

Unless you’re some kind of SEO guru, you probably haven’t heard of TF-IDF until recently. Otherwise, you wouldn’t be reading this. The term itself is more than enough to intimidate any beginner the first time they encounter it. And it certainly doesn’t help to know that it has something to do with statistical math. But […]

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