Just recently, Bing released a new set of link penalties. This will sanction websites that rent subdomains, use private blog networks, perform manipulative cross, site linking. This move is marked as one of Bing’s toughest takes on abusive ranking tactics that website owners use. Over the next months, we can expect these penalties to take […]
Bad publicity is a game changer among businesses. It can ruin a brand’s reputation and cause substantial damage, especially in the financial aspect. And if you own a small business, you’re at a higher risk of getting slapped with bad PR. But instead of fighting back with negativity, you can use a more powerful tool: […]
Every business that wishes to improve its local online visibility needs a functional and well-optimized Google My Business (GMB) account. After creating an account for your organization, it’s important to optimize it in every possible way. GMB offers excellent potential to engage with your customers and to market your products or services. Here are four […]
Some organizations have a distant relationship with SEO. They see SEO as another language, something that they can’t speak and don’t find the reason to do so. This makes getting buy-in a very difficult process. SEO experts have to bridge the gap to get these organizations and companies to sign up for their service. Some […]
Every Google update sends site owners worrying about how their websites will fare. Some will go down, while others will be sent up in the rankings. This uncertainty is the reason why the November update is yet another worrying move from Google for site owners. Still, there’s no need to panic. John Mueller from Google […]
An inclusive web design is necessary to ensure that your website is enjoying the most traffic. Also, with this design, you’re also improving the navigability of your website across a variety of users. Aside from its appearance and functions, inclusive website design also gives your SEO ranking a big boost. You should always remember that […]
Every website has a bounce rate. However, if yours gets too high, it’s a sign that something is broken. The cause of excessive bounce rate needs to be fixed to prevent losses in your revenue. What’s more, the bounce rate of your website will impact your website’s ranking. It’s quite tricky to identify if the […]
Year in and year out, Google is introducing new algorithms to improve the website’s ranking factors and user experience. Last year, the search engine’s highlight was the mobile-first indexing. This year, we see the launch of BERT. It’s a neural network-based technique that will improve query interpretation. Instead of interpreting individual words, BERT will analyze […]
Keyword research is an integral part of running an SEO or PPC campaign. Also, it’s a key component of search engine optimization. By picking the right keywords to optimize, you’re bringing your website closer to its rightful audience. However, the question is this: are you making the research process more complicated than it should? The […]
Over the years, organic search has become the largest provider of website traffic for the majority of sites. It’s the reason why all business website owners have been investing in SEO. Unlike PPC, organic search offers long-lasting benefits even after you’re done paying an expert to do it for you. Aside from that, organic search […]
