Having a blog for your business is one of the first things every digital marketer will tell you. Us included. But why? What’s the point of a business blog? How can one benefit your business? In today’s post, we’ll cover the four key reasons why having a blog is such an essential part of […]
Good SEO is the cornerstone of any successful online business, and investing in reliable and result-oriented tactics is the way to go. However, not all techniques are equal, especially since algorithms change regularly. If you want your business to thrive in an ever-changing environment, you must learn to be adaptive and innovative. The Tao […]
Generating quality content has been the backbone of any digital marketing campaign in recent years. After all, creating fresh and informative content on a regular basis is crucial to achieving better search engine rankings. The problem, however, is when there are only a few links to your pages and the amount of traffic being […]
When it comes to SEO (Search Engine Optimization), which is the process of making your website more visible in search engines, the best way to make your website more popular is by having a diverse link profile. What is a link profile? A link profile is the network of links leading to your website, […]
Search engine ranking determines how your website performs in the online world. Digital marketers, business owners, and even content creators spend so much time trying to maintain or improve website rankings for as long as possible. Unfortunately, witnessing your hard-earned rankings go down can make you feel frustrated especially if you don’t have enough idea […]
Google continues to be a revolutionary search engine, thanks now to its mobile-first indexing. It’s a screeching shift from its conventional desktop-first indexing where most websites are optimized. Due to the large volumes of searches originating from mobile gadgets, Google started to launch some tests in 2016. Early this year, the tech giant announced that […]
In the advent of search engines, SEO is the name of the game. Sure, you can optimize keywords and beef up your website with valuable content. But here’s the bitter fact: all website owners do the same. You have to find ways to immediately improve your SEO aside from the old tactics that are […]
Did you know what the median number of apps downloaded by people each month is? It’s a massive ZERO. Yet many clients that come to us still want us to build them an app, not a website. Apps have been all the rage for a long time but that doesn’t mean they are the […]
If you’re looking at building a new website for your business, you may be thinking about which Content Management System (CMS) you want to build it on. You may even have been asked by your web designer to choose a CMS. But which CMS platform is best for your website? There are quite a […]
When it comes to creating a website for your company, there are a heck of a lot of different approaches you can take. Do you build it mobile first or desktop first? Do you build an app? Do you include a portfolio of your work or testimonials from customers? But often the biggest question […]
