You don’t need in-depth technical knowledge to master the basics of SEO. If you have patience and a little background knowledge, you can get yourself a good share of organic search. If you’re a writer, blogger, or a marketer, it’s important that you know a few SEO tactics. Why? Because SEO is about selling – […]
Two things probably come to mind when you read meta tags: a page description and keyword tags. These two things are certainly crucial, but they aren’t the only meta tags that exist. But just because they exist doesn’t mean that you have to use them. The truth is that a lot of websites misuse […]
Gone are the days when each page is optimized using a single keyword alone. As SEO methods evolved, the approach to optimization has gone beyond the usual one-keyword, one-page concept. But the question is this: how can you do this efficiently? The answer: you start with the niche keywords. How to find niche keywords Optimizing […]
Fake reviews are no longer about disgruntled customers are small restaurants trying to one-up the competition. Last year, fake reviews attacked hundreds of small businesses in the US with 37 fake profiles spreading millions of four-star reviews. The good news is that Google was able to counter the attack in a matter of days. The […]
SEO is a must for almost any business and many are willing to spend thousands of dollars a month to gain the top spot in Google. How successful you are will largely depend on who you hire to carry out SEO on your behalf. There are more SEO companies than ever, which means finding […]
Every business owner knows that reviews are important. But what they may not know is that just how important recent reviews are compared to older reviews. Just how new does a review have to be to hold value? A recent study has found that 85% of consumers think that reviews that are older than […]
Site search shouldn’t just be viewed as a convenient tool for your customers to quickly find what they are looking for. Site search is also a sales tool for E-commerce websites, similar to walking into a store and asking an employee where a particular item is. The hidden benefits of site search are becoming […]
URLs are incredibly important but often overlooked. That’s because the URL structure of your website will dictate how easy your content is to find and how well Google ranks your content. Take the example of Wikipedia and Linkedin. For almost any information-based search term that you use, Wikipedia ill pop up at the top […]
Improving a website’s SEO is a constant endeavor. Year in and year out, Google rolls out new algorithm changes that send SEO experts running to keep up. If you’ve been doing SEO for a long time now and not seeing results, you might need to revamp your strategies. When it comes to keyword optimization, relevance […]
If your company has been around a long time, longer than you’ve had a website, there’s a chance that there are blogs, essays, clippings, and product launches you’ve written about but don’t have online. And there’s nothing wrong with bringing all of this old content online. Don’t worry, Google won’t slam you for publishing old […]
