You would think that any SEO strategy would help you get higher up in Google and get all of the following benefits: Improved online visibility Increased site traffic Better engagement A higher position on search results But that’s not true. The reality is that not all SEO tactics are created equal. While some will help […]
You’ve probably thought about building a sitemap for your website. It’s a well-known strategy that helps with SEO. Google even provides an exhaustive resource on how to make one. Unfortunately for most people, it’s easier said than done. Making a sitemap can get a little too technical and discourage you from making one. Now we […]
There was a time when blogging was only ever used as an online journal for self-expression or for keeping track of activities. Things change quickly, however. Today, blogging is a key part of corporate strategy and it can have a big impact on your bottom line. Small businesses in particular struggle with visibility and getting […]
Simply putting out content isn’t enough. Statista says there are 31.2 million bloggers as of 2019 in the United States alone. WordPress, the world’s leading content management system, is estimated to power more than 75 million websites. This means you have just as many WordPress blogs to compete with! (And this is just one platform) […]
Social media marketing (SMM) isn’t unheard of. On its own, it is a useful channel for increasing visibility to a wider audience, interacting with customers, and strengthening your brand. According to Social Media Examiner (2017), 96 percent of small and medium businesses have admitted to using social media in their marketing strategy. So if you […]
Google can literally make or break you in the online world. And it all depends on how you optimize your site. If you do search engine optimization or SEO “right” then you will see an increase in rankings and traffic. Any wrong move will pretty much doom you with the dreaded Google penalty. In this […]
The vast majority (85%) of SMB owners appreciate the value of having a high visibility on search engines, directories, and mobile apps. Going further, over three quarters (78%) believe that it helps them attract new customers. That being said, a good understanding of local SEO doesn’t necessarily mean that business owners will be able to […]
Google Search Liaison Danny Sullivan confirmed via Twitter that they released a broad core algorithm update last March 12. It was officially named the Google March 2019 Core Update. (NOTE: While the SEO community initially referred to it as the Florida 2 Update, Google stepped in with an official name to avoid confusion.) When the […]
It’s been years since Google first revealed how page speed affects website ranking and yet it still applies today. More recently, the search giant rolled out Speed Update – a new algorithm which factors in mobile page speeds when ranking mobile-friendly sites. With half of the world’s online traffic driven by smartphones and increasing access […]
Taking a spot on Google’s first page is like icing on the cake for any website owner. But if you’ve done some SEO and aren’t getting results, it can be quite frustrating… especially when your competitors rank higher. So why are competitors outperforming you? 6 Reasons Why Your Competitors Are Doing Better – and How […]
