Title tags are a crucial part of any web page. They are an important SEO element and can help you rank higher when you optimize them properly. They can also encourage users to click on your page’s link in Google results, on Facebook and other social media sites rather than that of your competitors. Most […]
Blogging is a business essential in today’s world. It is a great way of driving traffic to your website, educating your readers and building trust amongst your audience. But creating a great blog is tough. It’s hard to start and even harder to keep going. Consistently creating great content takes time and a whole lot […]
When a local business first starts doing digital marketing, it can all get a bit confusing. Where can they actually be found? What area is it best to focus on? There are actually four areas where local businesses can appear in Google and we go into detail about them below. Local Service Ads This is […]
The great thing about doing SEO work for your business is that you can track everything. There are dozens of tools that you can use for free or for a small monthly fee that help you measure every part of your campaign. If you’re working hard to improve your local SEO, here are several tools […]
One question that every small business owner wants to know when they start doing SEO is how long it takes to start ranking in Google. Here’s a hint: it won’t happen overnight for the vast majority of small businesses. The average time that it takes to rank in Google can vary massively depending on the […]
The world of SEO is huge and complex. Because you are trying to game one of the biggest companies and the most visited website on the planet, it’s no surprise that there are so many different approaches. Broadly speaking, there are four main types of SEO that people agree on. All of them aim at […]
Everyone tells you to write high-quality blog posts so that you can get more traffic, build trust and eventually earn more money through your website. But what does a high-quality blog post actually look like? It’s not, as some people believe, sitting down for half an hour, smashing out a convoluted 300-word post, grabbing […]
A lot of the focus in the SEO world today is about creating great content and then promoting it like crazy. SEOs spend most of their time focused on off-page SEO tactics in order to earn as many backlinks as possible. But too much time spent off-site can mean you fail to focus on your […]
Image optimization is often overlooked in the world of SEO. With so much on-page and off-page optimization, it’s easy for image optimization to get lost in the noise. That doesn’t mean that image SEO is any less important. There is still plenty to gain by spending time optimizing the images on your websites. It’s […]
Everyone is fighting over the same five or so top ranking spots in Google. For some search terms, this can mean dozens or even hundreds of companies competing for the same few spots. Most of these companies are going to use white hat SEO to try and better each other. But some companies might try […]
