7 Tips in Writing An Effective Microcopy

Microcopy may be a small thing, but it doesn’t mean it is insignificant. It takes more than good writing skills to create a compelling microcopy. There are various elements to consider and I will list several helpful microcopy tips to make your website more user-friendly and easy to use.

• Tip 1: Design a microcopy from the user’s POV.
  • For the most part, microcopy is not for your users. It is there to help them complete whatever form or transaction they need. You can only design a good microcopy if you consider the user’s perspective. Ask yourself a variety of what if questions and put yourself their shoes. What would be the questions they would ask? Is there a process that could have been handled better?
  • It is important to identify the different areas that are clear, and the sections that needs improvement. Every step of the way, the given microcopy should be able to address the concerns of website visitors.
• Tip 2: Microcopy should be brief and precise.
  • Microcopy isn’t added to bring color or flavor. It is there to guide. When writing one for your website, be sure to use short sentences or even phrases will do. Your web visitors won’t have forever to read through your detailed instructions. It is called microcopy for a reason because words are supposed to be condensed and not lengthy.
• Tip 3: Jokes are not for everyone.
  • What is funny to you is not funny to another person. Be careful when you add a little sense of humor to your microcopy. Jokes are very subjective and it really depends on the person reading it. Aside from that, what may sound good in real may not be appropriate when written down. Readers may find it very offensive and rude of you to say such things.
  • For example, after filling out a complicated and wordy sign up form, you will jokingly inform your website viewers that you lost the data inputted. Imagine how that “Oops! We didn’t save that. Please try again.” That would definitely infuriate your users. Instead of creating a cheerful atmosphere, an inappropriate joke will cause unnecessary stress.
• Tip 4: Add images to your microcopy.
  • Words and pictures are the perfect pair. When words fail, a simple photo guide will greatly helpful. Collectively, they work together to assure the users that everything is fine and they are on the right track.
• Tip 5: Do not use jargons.
  • Remember that microcopy is added to simplify highfalutin information. Do not bombard your users with complicated and confusing terms. As much as possible, use natural language and write as if you are talking to another person. When your users can relate or identify with you through your language, they will surely trust you. They will be thankful that you made things easier for them!
• Tip 6: Be cautious when using idiomatic expressions.
  • Like jokes, not everyone will “get” the idiom you are using. Some people will be less familiar with it because of terminological and cultural differences.  Remember tip number #2! Stick to simpler terms and phrases. Straightforward microcopy is the best way to go with it.
• Tip 7: Test your microcopy.
  • No one gets it right the first. There’s always a “practice” round. Good things take time and it also applies to microcopy. Test, rewrite if needed, and apply new changes. Allocate some time for experimentation to what works and what does not work. You can even ask your users for their opinion by conducting a usability survey.