5 Web Design Best Practices for SMBs
As people rely on the Internet to look for information, more and more businesses are now establishing their own presence online. For business people running a small and midsize business (SMB), this could prove to be a challenge. With the number of competitors around, making your website stand-out is very crucial. To help you with this, here are five web design practices that best help SMBs:
Choose a Design that is Clean and Fresh
When searchers consult the web for products, businesses, and other information, they expect to receive clear answers. A messy and unhelpful website doesn’t only disappoint them but it will also discourage them from ever visiting the site ever again.
On your end, you must constantly remember that how your website looks reflects your brand. Remember: first impressions last. So make sure that your web design is memorable and stands out from the rest. Ditch the old and usual templates and start anew. Make your homepage informative enough without being overwhelming by answering the necessary questions like who you are and what you do. Include also a good and professional logo to legitimize your brand. Don’t overload your homepage with too much content and images.
Utilize Responsive Design
The next thing that can boost your website is by using a responsive design. A responsive design simply refers to the ability of your website to adapt into the various devices users use to access your site. These days, the trend points to the frequent use of mobile devices than desktop computers. Statistically, it is estimated to have 57% of users accessing website on both their desktop and mobile devices. So make sure that your website can function properly and can be navigated easily on these devices.
Improve Site Loading Time
As people are becoming more and more impatient, it is necessary that your website should not take a long time to load. If your website has slow load time, then it will drastically impact conversions. People would hit the back button faster than clicking on your products.
To overcome this, you should improve your site loading time by not overloading your website with intense graphics. Make sure that you have the hardware infrastructure and bandwidth to support the designs. Also, pick good hosts.
Place Call-to-Action Buttons
If you really want to generate conversions, then you should encourage people who visit your website by placing CTA buttons. These buttons instruct and guide users to an offer. These will lead them in navigating your website as well and pointing them to make a purchase or avail a service.
Create Great Content
In the world of SEO, we know that search engines love content, most especially the great content. Producing quality content on your page will help improve your site’s ranking in search results. Thus, generating more visitors and clicks. Furthermore, good content helps establish your brand’s credibility and knowledge. This makes people want to trust you more. Make sure then that you constantly publish and update your content. Keep it fresh and current so that your visitors will always come back for more.
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