Phoenix Web Design – 4 Elements That Should Be In Your Product Page
If you have a fairly new website and you’re striving to gain sales, maybe it’s time to revamp your product page. How to do that exactly? Don’t worry because I’ve got you covered. I will share 4 easy product page modifications in this blog post. For each product page element, I will explain it in details and elaborate by giving you tips. Are you ready?
These are the essential features of a product page:
- EXCEPTIONAL IMAGES
- Customers won’t be satisfied without seeing a preview of the product. That’s why some people still prefer going to brick-and-mortar stores. As an online store, the best thing you can do is to replicate the shopper’s experience by providing high-resolution photos of the product. Another way is to provide a photo that has an exact dimension of the product. Make sure also that you can provide photos from different viewing angles.
- Pro Tips:
- As much as possible, keep the background of the photos white. Multicolored products stand out more on a pale background.
- Include photos of people using the product so the potential customers can anticipate the measurements of the product. For example, they can foresee that the item is slim and pocket-size.
- If the product is available in different colors, provide sample photos of the item in various colors.
- Make sure that customers can zoom in the product photos so they can see the intricate details and other visible features of the said product.
- Customers won’t be satisfied without seeing a preview of the product. That’s why some people still prefer going to brick-and-mortar stores. As an online store, the best thing you can do is to replicate the shopper’s experience by providing high-resolution photos of the product. Another way is to provide a photo that has an exact dimension of the product. Make sure also that you can provide photos from different viewing angles.
- OFFER A FREEBIE
- Dr. Robert B. Cialdini, author of the best-selling book Influence: The Psychology of Persuasion, shared that people can’t say no when they are showered with free gifts. You can use this as leverage to your web visitors to make a purchase. Offer a freebie once they purchase selected products on your site. Perhaps, you can also offer a free shipping voucher for first-time customers.
- Limit freebies to prevent abuse of the current promotions. For example, each purchase can only have a maximum of 2 free items. Also, another tip is to pair it up with existing products that need a little boost.
- FEATURE THE BEST REVIEWS
- Don’t brag about having the “best” products on the web. Your customers will only trust fellow buyers. So, feature the outstanding reviews from your customers. List your highest-rated products. When they see raving reviews of a product, web visitors can’t help but click on the item. They will be curious on what the fuss is all about.
- According to BrightLocal’s survey in 2017, 73% of the customers surveyed shared that they trust online stores more when they highlight ecstatic reviews on their website. Just make sure to not share too many 5-star reviews because it’s pretty impossible to satisfy each and every customer.
- GROUP SIMILAR PRODUCTS
- When web visitors browse for products they might like, they would not like every product click, right? So, this is your chance to suggest other items they could enjoy. If you suggest more products, then, it will lessen your bounce rates. They wouldn’t leave your website immediately or abandon the page. You are giving your web visitors to look at other products. Thus, increasing their chance of discovering a product they actually like.
- Like Amazon, you can include a “products related to this item” section. You can also say, “customers also bought this item.” Don’t hesitate to share your product recommendations because they might help out someone in need of it.
